Beth Comstock quotes:

There is a shotgun wedding going on and its between Marketing and IT. Finance's worst nightmare

Some dream in color. We dream in scale.

What's the DNA of a marketer? We call it the 4-I's: instigator, implementer, innovator, and integrator.

Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.

Know thyself. Know the customer. Innovate.

In big companies projects have to scale and Lean Startup help us to do it

An idea doesn't count if you can't use it

There is always room in our budget for a little experimentation.

Mind share before market share.

We seek to be as nimble as a startup.

Marketing is about innovation.

You can't sell anything if you can't tell anything.

Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.

The more passionate that someone is about something, the more you have to listen to them.

Be where the world is going.

Our job is to understand where the market is heading and translate that into practical action.

You have to tell a story before you can sell a story.

Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there's a line of sight, and then it's gone. There's suddenly a new angle.

B2B does not mean boring marketing.