Avi Arad quotes:

No one bothered reading the books and understanding - and again, I'm not being high-falutin' about it - but I think our books are great literature with great metaphors of real life dealing with fears and hopes.

At the same time, as you know, unless you are a comic book reader, Daredevil is not a known thing.

On the first movie we got good reviews, but we were still dealing with genre stuff. It's going away. Judge the movie - is it a good one or a bad one? We know we made a great movie and it's being judged for just being a good film.

But the community knew Blade, and everybody but us was shocked at the box office, and subsequently the DVD. That was the beginning of the DVD revolution, and Blade was just like wildfire.

We love Cyclops and as you know, we love James. It's a great team and we'll continue the team, obviously.

When you get to know me, I don't despair - I just get up, clean up, and start again.

Listen, people like Brian Bendis did great things for comic readers, great things for comic readers.

I love Daredevil. I thought it was enjoyable. Okay? There were critical issues with it, and that's why I wear black, some people wear red - we are entitled to our opinions.

You can have a role in a movie that was originally something minor in terms of screen time, and all of a sudden we see something and go, wow, that's cool.

There is a director who should make 'Silver Surfer' - he is mentally committed to it. He's doing another movie now. What's most important to me about this guy, first, is that he's incredible with visuals. But he's also a spiritual guy, a Zen Buddhist. ... Galactus is a force of nature, not a being. That's all I'm saying.

You have to believe in the arthouse, if you will - the emotion, the conflict, the who am I, which will always be an unanswered question. If you do it right, you have a smaller drama, and a great movie.

For me, the toughest thing for kids to deal with is when the parents are fighting. It's not violence on them - it's the feeling of violence in the family.

The other thing is we have an incredible villain. And we worked very hard to have villains that are connected to the hero. They have an effect, an emotional effect. They never become out-of-this-world, crazy villains.

Once we got over the origin story, we could really delve deeper into their lives and characters and angst. So this movie actually has more heart, more humor.

Nothing is taken care of forever.

When you see the results, you forget the pain.

When you choose a villain, you need something visually exciting. And when you have someone like Jamie Foxx... you want to make sure the guy with the mask and the guy without the mask are delivering two different performances.

Obviously, CGI in the last ten years has gone through such leaps and bounds that today, people are looking for these kinds of movies to wow audiences with technology.

Listen, my day job is also Chief Creative Officer for Marvel, and it's a very painful job because we publish a lot of books, and there are things I see where I can punch people out. Therefore, we have some new people now, and the kids are going to read our books.

Everything you see that makes you think about the comics, I think you should read into it.

The skeptics said you can't put on a costume in the middle of New York - which isn't true, because everyone's in a costume here.

I think well-read people - the world is open to them.

If you don't have your conviction you have to put your money where your mouth is.

No one can be all things, as we all know.

You can't make everybody happy.

It makes a world of difference when you start with an amazing script.