Vernon Maxwell Quotes in The TV Set (2006)

Richard McCallister: [Re scheduling] Why not "The Wexler Chronicles"?

Lenny: Against "Infidelity 101"? We'll get killed.

Richard McCallister: Well, we'll do better than we will with "Cheating Heart." You said so yourself, Lenny. "Sex will always beat disgusting foods. But in a fight between sex and sex, the sexier show will win," and they have the sexier show. Seems to me that the only way to counter them is to go with an actual scripted story with characters and... *stories* and things. If only for the 35-and-ups. At least we'll do some kind of number.

Vernon Maxwell: It's an interesting thought, Lenny. FDrom an ad sales perspective, we'll take the high-end cars, the insurance companies.

Exec. #3: Uh, maybe pharmaceuticals, even?

Lenny: Yeah. It's just so fucking artsy and...

[disgustedly]

Lenny: smart.

Vernon Maxwell: Well, I'm sure you'll rein it in.