Market research quotes:
Share
Tweet
+1
Share
Pin
Like
Send
Share
- I don't really follow market research. In the end, I respond to my own instincts. -- Anna Wintour
- I love market research because you really have an idea of what your consumers are looking for. -- Aerin Lauder
- The paradox of Steve Jobs's career is that he had no interest in listening to consumers - he was famously dismissive of market research - yet nonetheless had an amazing sense of what consumers actually wanted. -- James Surowiecki
- Traditional market researchers are cold and calculating and scientific. -- Frank Luntz
- Did Alexander Graham Bell do any market research before he invented the telephone? -- Walter Isaacson
- It is the new and different that is always most vulnerable to market research. -- Malcolm Gladwell
- Running a company on market research is like driving while looking in the rear-view mirror. -- Anita Roddick
- Do your own market research; ask your last ten customers exactly why they bought from you. -- Brian Tracy
- [I]ntrinsic value follows meaning follows form follows economics follows function follows more economics follows market research. -- Erik Adigard
- We don't believe in market research for a new product unknown to the public. So we never do any. -- Akio Morita
- I never pay any attention. I'm sure it's not such a good way to be, but I don't really follow market research. -- Anna Wintour
- Accustomed to the veneer of noise, to the shibboleths of promotion, public relations, and market research, society is suspicious of those who value silence. -- John Lahr
- You'll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research. -- Aaron Levie
- A cookie store is a bad idea. Besides, the market research reports say America likes crispy cookies, not soft and chewy cookies like you make. -- Debbi Fields
- Very few entrepreneurs start their business on the back of market research. Instead, they have tremendous zeitgeist, honed by paying attention to where they are. -- Margaret Heffernan
- Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort. -- Marshall McLuhan
- There is very little sense that anybody really knows what works or why. But that's not a shock. And I don't think market research would solve that. -- Charlie Huston
- The hours Facebook users put into their profiles and lists and updates is the labor that Facebook then sells to the market researchers and advertisers it serves. -- Douglas Rushkoff
- I have spent too long being able to manipulate the answers I want from market research to rely upon its findings any more than I do weather forecasts. -- Charles Saatchi
- Television networks are a lot like automobile manufacturers or anyone else who's in commerce. If something out there catches on with the public... I guess you can call it 'market research.' -- Glen A. Larson
- Those market researchers... are playing games with you and me and with this entire country. Their so-called samples of opinion are no more accurate or reliable than my grandmother's big toe was when it came to predicting the weather. -- Dan Rather
- On the day he unveiled the Macintosh, a reporter from Popular Science asked Jobs what type of market research he had done. Jobs responded by scoffing, "Did Alexander Graham Bell do any market research before he invented the telephone? -- Walter Isaacson
- You see, I used to do a certain amount of market research by going to the local drugstore and seeing what the truck drivers would put up. Now it's all just copies from the latest best-seller list and damn little of anything else. -- Jerry Pournelle
- About 85 percent of what you see is just because I get on the phone and [say], 'Let's go do this'. I don't do any market research or test groups or focus [groups]. I just go, 'It's my company; would I buy it, personally?' -- Todd McFarlane
- But this is where you get all the market research and things get in danger of becoming formulaic, and where you depend on brands and getting recognised actors. It's the thing that precludes risk very often, otherwise everyone would be avant-garde all over the place. -- Colin Firth
- In market research I did at Microsoft Corp. in the early 1990s, I estimated that the 'Wall Street Journal' took in about 75 cents per copy from subscribers, $1.25 at the newsstand and a whopping $5 per copy from ads. The ad revenue let them run a far bigger newsroom than subscribers were paying for. -- Nathan Myhrvold
- We think the Mac will sell zillions, but we didn't build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren't going to go out and do market research. We just wanted to build the best thing we could build. -- Steve Jobs
- We only do what we think is good and what we're happy with. I do that in stand-up, I even do it with my children's books. I don't do market research, I don't have focus groups, I don't care. I don't care if it fails, honestly. I'd rather have something that's completely mine fail than something succeed that I'm not proud of. -- Ricky Gervais
- Now death is uncool, old-fashioned. To my mind the defining characteristic of our era is spin, everything tailored to vanishing point by market research, brands and bands manufactured to precise specifications; we are so used to things transmuting into whatever we would like them to be that it comes as a profound outrage to encounter death, stubbornly unspinnable, only and immutably itself. -- Tana French
- At the end of the process we called a market research company to find out whom the film was for or what was the target audience. We didn't have a lot of money to release the film, so in order for it to play in cinemas, which are dominated by films with much larger marketing budgets, we had to discover whom the film was for. -- Alex Abreu
- The purely random sample is the only kind that can be examined with confidence by means of statistical theory, but there is one things wrong with it. It is so difficult and expensive to obtain for many uses that sheer cost eliminates it. A more economical substitute, which is almost universally used in such fields as opinion polling and market research, is called stratified random sampling. -- Darrell Huff
- Anything new and different is most susceptible to market research. -- Phil Keoghan
- --
- People are unlikely to know that they need a product which does not exist and the basis of market research in new and innovative products is limited in this regard. -- John Harvey-Jones
- The need to engage businesses and decision makers with customers can only increase in importance, and as it does, the market research industry must recognise that engagement is a facet of what we do. -- Alex Johnston
- I always market research my books before I hand them in by showing them to five or six close friends who I trust to be honest with me, so they are very heavily re-written already. -- Helen Fielding
- We said in our 21st Century Party paper there are 61 mosaic groups, which the market research people use as different socio-economic categories and half of our members come from just five of those groups and that is very narrow - too narrow. -- Francis Maude
- Ad agencies do all kinds of market research that ask people what they think they want, and instead, you should be creating things that you want. If you do something and you get it, the rest of the world will get it, too. Trust your own instincts, your own intellect, and your own sense of humor. -- George Lois
- I spend a year at the Hoover Institute at Stanford, researching market approaches to air pollution control. -- Gale Norton
- Selling drug secrets violates a trust that is fundamental to the integrity of both scientific research and our financial markets. -- Chuck Grassley
- Since the beginning, HTC has focused on developing strong research and development capabilities and keeping a close eye on consumer, market and technology trends. -- Cher Wang
- At Nokia, we have an internal market for ideas. There could be someone in Nokia who wants research, and they will come to us. -- Jan Chipchase
- Many researchers have joined the field and applied the LED to many new markets such as mobile phone screens, LED TV, and LED Lighting. -- Shuji Nakamura
- Economic science concerns itself primarily with theoretical and empirical generalizations about the behavior of individuals, institutions, markets, and national economies. Most academic research falls in this category. -- Ben Bernanke
- Market research shows that older women like seeing older women in ads, and that younger women do, too - because they see them and are not frightened of growing older. -- Isabella Rossellini
- Our new app increases the exposure of Engel & Volkers' premier services and properties to the growing number of iPad users who are researching their real estate markets, locally and globally. -- Anthony Hitt
- You don't market-research a novel; you really are writing it for yourself. It's a hobby, in many ways. The problem becomes what you do when you're confronted by criticism. You just don't listen to it. -- Bret Easton Ellis
- Washington state's 2nd Congressional District is a major producer of small fruit crops such as raspberries and strawberries. This research center is doing important work to help farmers enhance the quality, yield and marketability of their small fruit crops. -- Rick Larsen
- The self-regulating mechanism of the market place cannot always be depended upon to produce adequate results in scientific research. -- James R Newman
- If the research agenda reflects "market forces", the problems of the poor are likely to be even more neglected than they already are. -- Philip Kitcher
- To create something you want to sell, you first study and research the market, then you develop the product to the best of your ability. -- Clive Cussler
- I'm very concerned about the increasing distortion of research by the intrusion of the market. Universities are beginning to see science as a means of attracting funds. -- Philip Kitcher
Share
Tweet
+1
Share
Pin
Like
Send
Share