Marketers quotes:

Send

Marketers need to adapt a "members first" approach to content. -- David Hahn
Marketers need to build digital relationships and reputation before closing a sale. -- Chris Brogan
Marketers are out there trying to figure out how to get your money out of your child. -- Maggie Gallagher
Unexpectedly, I'm here now, so I need to let all the U.S. marketers know that Asians are not different. We are all the same. -- Psy
Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game. -- Jaron Lanier
Marketers know - no matter how deep the emotional connection or brand loyalty - when a product does not perform, rational thought overtakes emotion, and most consumers make a new choice. -- Mark McKinnon
Marketers spend millions developing strategies to identify children's predilections and then capitalize on their vulnerabilities. Young people are fooled for a while, but then develop defense mechanisms, such as media-savvy attitudes or ironic dispositions. Then marketers research these defenses, develop new countermeasures, and on it goes. -- Douglas Rushkoff
All Marketers are liars tell stories, -- Seth Godin
Marketers need to spend less time making promises and more time keeping them. -- Seth
Marketers reinforce the idea - a false one - that celebrity is available to everyone. -- Mal Fletcher
Marketers and executives are very different from the average consumer, so your instincts may mislead you. -- Chad White
Marketers can target Sponsored Updates to any segment of our premium audience based on professional profile data across more than 225 million members. -- David Hahn
Marketers have to move upstream now. We have to stop being the last step in the process and start being the first step. -- Seth Godin
Marketers know that if people you respect - perhaps laughably including entertainers and athletes - say they like a product, you're more likely to buy. -- Robert J. Shiller
Marketers want to get their messages in front of you. They must get their messages in front of you, just to survive. The only problem is-do you really want more marketing messages? -- Seth Godin
Marketers... Can't simply put a more environmentally friendly package on the shelves and assume that shoppers will recognize and appreciate the change. If the goal is to drive preference or justify a price premium, the environmental benefit needs to be conveyed. -- Scott Young
Marketers are making retirement respectable. Instead of being the beginning of the end, it sounds like Nirvana-do what you want without any responsibilities. The boomers think that they're 16. Marketers try to keep the charade going. Retirement will look so good, others are going to be jealous. -- Jerry Della Femina
Good marketers measure. -- Seth Godin
Good marketers tell a story. -- Seth Godin
Think like a publisher, not a marketer. -- David Meerman Scott
Great marketers don't make stuff. They make meaning. -- Seth Godin
Bud Light....the perfect beer for marketers about to lose their job. -- Jeff Barrett
The most successful marketer becomes part of the lives of their followers. -- Marsha Collier
Ordinary people can spread good and bad information about brands faster than marketers. -- Ray Johnson
Social media marketers have already shown unusual savvy in executing campaigns in Brazil. -- Ryan Holmes
When the product is right, you don't have to be a great marketer. -- Lee Iacocca
Good marketers see consumers as complete human beings with all the dimensions real people have. -- Jonah Sachs
Cheap is the last refuge of a product developer or marketer who is out of great ideas. -- Seth Godin
The marketers can compete with free; it just has to be better. Look at bottled water if you don't believe me. -- Jonathan Potter
For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection. -- Seth Godin
People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction. -- Brian Halligan
Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange. -- Simon Mainwaring
The rise of digital technology put marketers in a bind. No longer a captive audience, consumers were splitting their time across devices, social networks and websites. -- Shawn Amos
The most successful network marketers I know, the ones receiving tons of referrals and feeling truly happy about themselves, continually put the other person's needs ahead of their own. -- Bob Burg
When marketers influence habits, they influence peoples' self-identity. And so when a group or company does something that doesn't correspond to our core values, it feels like a betrayal. -- Charles Duhigg
A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact. -- Daniel Kahneman
It is impossible to objectively define how free a market is. This is a political definition. Government is always involved, and those free marketers are as politically motivated as anyone. -- Ha-Joon Chang
Qualified software engineers, managers, marketers and salespeople in Silicon Valley can rack up dozens of high-paying, high-upside job offers any time they want, while national unemployment and underemployment is sky high. -- Marc Andreessen
When the vast baby-boom generation exploded into adolescence in the 1960s, marketers exulted. Advertising consultants, always eager to coin a phrase, began happily explaining to corporations the difference between 'teenyboppers' and 'counterculture consumers.' -- Charles Duhigg
Everyone dies, and before that, most people eventually lose some of their faculties. So some people worry that as marketers get better at targeting the elderly, the line between advertising and unscrupulous manipulation will be harder to discern. -- Charles Duhigg
Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show. -- David Brenner
If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain's filter and what information doesn't-well, that would be key to truly building brands of the future. -- Martin Lindstrom
The most successful marketer becomes part of the lives of their followers. They follow back. They wish happy birthday. They handle problems their customers have with products or service. They grow their businesses and brands by involving themselves in their own communities. -- Marsha Collier
At first, we couldn't be establishment, because we didn't have any money. We were guerrilla marketers, and we still are, a little bit. But, as we became No. 1 in our industry, we've had to modify our culture and become a bit more planned. -- Phil Knight
In today's world, marketers reach inside the home and attempt to figure out not what's good for your daughter, because that is not their business, but what deep desires they can manipulate, stimulate and ostensibly satisfy in order to produce cold, hard cash. -- Maggie Gallagher
No matter how invasive the technologies at their disposal, marketers and pollsters never come to terms with the living process through which people choose products or candidates; they are looking at what people just bought or thought, and making calculations based on that after-the-fact data. -- Douglas Rushkoff
Once a teen has been identified as part of the 'target market,' he knows he's done for. The object of the game is to confound the marketers, and keep one's own, authentic culture from showing up at the shopping mall as a prepackaged corporate product. -- Douglas Rushkoff
I live life and try and smile as much as possible. Family and friends are everything." - "That was my first real lesson. At the end of the day, you could be a hell of a marketer, but you're only as good as what you're marketing. -- Scooter Braun
Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals. -- Simon Mainwaring
Marketers have long known that a name can make all the difference when you're trying to move the merch. The kiwifruit was once the Chinese gooseberry, after all - at least until the produce peddlers wised up - and the Chilean sea bass was once the singularly unappetizing Patagonian toothfish. -- Jeffrey Kluger
We think the whole world's going to change, and forget that human beings are still human beings; we have the same five senses, we still interact the same way, we still love and hate the same way, but marketers lose track of that. But then it comes down to earth. -- Michael K. Powell
Social enables word of mouth at an unprecedented scale. Its most powerful effect, through reviews and recommendations, is to put product quality and value for money as the key to success in commerce. Social brings a level of transparency that prevents marketers from advertising their way to success without underlying product quality. -- Roelof Botha
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You. -- Tom Peters
Here's how I work: It's 2013, and most marketers are operating like it's 2009. I'm always trying to market like it's 2015, but not like it's 2020. A lot of my contemporaries who understand where the world is going, go too far out, and aren't practical. I have always prided myself on being visionary, with a heavy practicality. -- Gary Vaynerchuk
The true end users of Facebook are the marketers who want to reach and influence us. They are Facebook's paying customers; we are the product. And we are its workers. The countless hours that we - and the young, particularly - spend on our profiles are the unpaid labor on which Facebook justifies its stock valuation. -- Douglas Rushkoff
The easiest way to figure out who the customer is in an online space is to figure out who is paying for the thing. Usually, the people paying are the customers. So on Facebook, the people paying are marketers. That makes them the customers. And it means we are the product being delivered to those customers. -- Douglas Rushkoff
Marketers use big data profiling to predict who is about to get pregnant, who is likely to buy a new car, and who is about to change sexual orientations. That's how they know what ads to send to whom. The NSA, meanwhile, wants to know who is likely to commit an act of terrorism - and for this, they need us. -- Douglas Rushkoff
Marketers keep inventing desires, necessities for you and for me. I need this. I need that. I need. I need. It's the need of a smoking fit. If you don't smoke that cigarette now, you'll die-when in reality you die because you succumb to the rage and rattle of the needy greed that keeps you busy needing more and more things. Is this the American Dream-the greedy need? -- Giannina Braschi
Sameness is what marketers want us to want. -- Thomas M. Disch
For corporate marketers pod-casting is low hanging fruit. -- Paul Gillin
The greatest mistake marketers make is trying to create demand. -- Eugene Schwartz
As good marketers, we like to tinker with things and make them better. -- Michael Freeman
No longer dependent on 30 second spots, today's marketers need a never-ending stream of content. -- David Louis Edelman
When it comes to content, the best marketers know that self promotion is good! -- Kieran Flanagan
Our job as marketers and leaders, is to create vibrant pockets, not to hunt for mass. -- Seth Godin
The only marketers who know what the hell they're doing are those who have worked in sales -- David Ogilvy
Too many marketers assume that future will hold back and wait until they're ready for it. It won't. -- Faith Popcorn
When you incorporate giving into your business in an authentic and transparent way, your customers become your best marketers. -- Blake Mycoskie
Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value. -- Philip Kotler
People don't want the raw data, but instead want marketers to decipher the tech speak for them and present the valuable insights. -- Jim Sterne
I think editors are excellent marketers. They know their audience and produce copy to appeal to them - they just don't call it marketing. -- David Robinson
One can only be in awe of the creativity of chocolate marketers. My take is that if there is a health benefit, it is small. -- Marion Nestle
We're about to see an acceleration in technological platforms that, for marketers, will be on a scale rivalled only by the arrival of color TV. -- Eric Schmidt
End-users not technologies shape the market. Consequently marketers need to stay abreast not only of technological developments but also of the way people respond to them. -- Matt Haig
I never expected, when I had a daughter, that one of my most important jobs would be to protect her childhood from becoming a marketers' land grab. -- Peggy Orenstein
While I am not saying Facebook cannot be a wonderland for marketers, I am still waiting to see the proof of it, and so should every reporter. -- Kara Swisher
Just like the VCR opened the film and TV industries to unimaginable new revenue streams, search, RSS and the Internet will do the same for marketers and media companies. -- John Battelle
Qualified software engineers, managers, marketers and salespeople in Silicon Valley can rack up dozens of high-paying, high-upside job offers any time they want, while national unemployment and underemployment is sky high -- Marc Andreessen
One of my favorite things is acting like a speaker or a professor or a CEO of a company and addressing the audience like a group of engineers or designers or marketers. -- Reggie Watts
Most marketers think there's a concept called a product life cycle. Once you realize that the world is organized by jobs that need to be done, you understand that product life cycles don't exist. -- Clayton M. Christensen
Most marketers think there's a concept called a product life cycle. Once you realize that the world is organized by jobs that need to be done, you understand that product life cycles don't exist. -- Clayton M. Christensen
One thing I point out is, a lot of people tooting the horn of amateurism, actually, these people were professionals. Some are professors who are employed full time. Others are marketers or business consultants. -- Astra Taylor
The centerpiece of Obamanomics - raising taxes on high earners and investors and lowering them on the middle class - is attacked by free-marketers for penalizing economic success and possibly further stalling economic growth. -- Nina Easton
We're doing a horrible job, and by "we" I mean conservatives, Republicans, free marketers, anyone who believes in liberty is doing a horrible job if half of young people think socialism is a good idea. -- Ted Cruz

Send