different between logotype vs wordmark

English

Etymology

logo- +? type

Noun

logotype (plural logotypes)

1. A symbol or emblem that acts as a trademark or a means of identification of an institution or other entity, usually referred to as a logo.

   Synonym: logo

2. (typography) A single type combining two or more letters (as a ligature or otherwise).

   Synonym: ligature

Translations

Further reading

• logotype on Wikipedia.Wikipedia

References

• logotype in Webster’s Revised Unabridged Dictionary, G. & C. Merriam, 1913.

French

Noun

logotype m (plural logotypes)

1. A symbol or emblem that acts as a trademark or a means of identification of an institution or other entity, usually referred to as a logo.

Further reading

• “logotype” in Trésor de la langue française informatisé (The Digitized Treasury of the French Language).

English

Etymology

word +? mark

Noun

wordmark (plural wordmarks)

1. (marketing) A logotype; a standardized graphic representation of the name of a company or product used for purposes of easy identification. It is is often text with unique typographic or graphical treatment.

   Coordinate term: trademark

   Hypernyms: logo, logotype

2. (computing) A bit in each memory location on some variable-word-length computers (e.g. IBM 1401, IBM 1620) used to mark the end of a word.

Further reading

• wordmark on Wikipedia.Wikipedia