Thorstein Veblen quotes:

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  • Labor wants pride and joy in doing good work, a sense of making or doing something beautiful or useful - to be treated with dignity and respect as brother and sister.

  • Born in iniquity and conceived in sin, the spirit of nationalism has never ceased to bend human institutions to the service of dissension and distress.

  • The basis on which good repute in any highly organized industrial community ultimately rests is pecuniary strength; and the means of showing pecuniary strength, and so of gaining or retaining a good name, are leisure and a conspicuous consumption of goods.

  • Conspicuous consumption of valuable goods is a means of reputability to the gentleman of leisure.

  • All business sagacity reduces itself in the last analysis to judicious use of sabotage.

  • Conservatism, being an upper-class characteristic, is decorous; and conversely, innovation, being a lower-class phenomenon, is vulgar. ...Innovation is bad form.

  • In point of substantial merit the law school belongs in the modern university no more than a school of fencing or dancing.

  • The addiction to sports, therefore, in a peculiar degree marks an arrested development in man's moral nature.

  • In aesthetic theory it might be extremely difficult, if not quite impracticable, to draw a line between the canon of classicism, or regard for the archaic, and the canon of beauty.

  • The early ascendancy of leisure as a means of reputability is traceable to the archaic distinction between noble and ignoble employments. Leisure is honourable and becomes imperative partly because it shows exemption from ignoble labour.

  • The dog commends himself to our favor by affording play to our propensity for mastery

  • The quasi-peaceable gentleman of leisure, then, not only consumes of the staff of life beyond the minimum required for subsistence and physical efficiency, but his consumption also undergoes a specialisation as regards the quality of the goods consumed. He consumes freely and of the best, in food, drink, narcotics, shelter, services, ornaments, apparel, weapons and accoutrements, amusements, amulets, and idols or divinities.

  • The institution of a leisure class has emerged gradually during the transition from primitive savagery to barbarism; or more precisely, during the transition from a peaceable to a consistently warlike habit of life.

  • The thief or swindler who has gained great wealth by his delinquency has a better chance than the small thief of escaping the rigorous penalty of the law.

  • The abjectly poor, and all those person whose energies are entirely absorbed by the struggle for daily sustenance, are conservative because they cannot afford the effort of taking thought for the day after tomorrow; just as the highly prosperous are conservative because they have small occasion to be discontented with the situation as it stands today.

  • The requirement of conspicuous wastefulness is... present as a constraining norm selectively shaping and sustaining our sense of what is beautiful.

  • In itself and in its consequences the life of leisure is beautiful and ennobling in all civilised men's eyes.

  • Abstention from labor is the conventional evidence of wealth and is therefore the conventional mark of social standing.

  • Conservatism is the maintenance of conventions already in force.

  • As a matter of selective necessity, man is an agent. He is, in his own apprehension, a centre of unfolding impulsive activity-'teleological activity.' He is an agent seeking in every act the accomplishment of some concrete, objective, impersonal end. By force of being such an agent, he is possessed of a taste for effective work, and a distaste for futile effort.

  • With the exception of the instinct of self-preservation, the propensity for emulation is probably the strongest and most alert and persistent of the economic motives proper.

  • The office of the leisure class in social evolution is to retard the movement and to conserve what is obsolescent. This proposition is by no means novel; it has long been one of the commonplaces of popular opinion.

  • In order to stand well in the eyes of the community, it is necessary to come up to a certain, somewhat indefinite, conventional standard of wealth.

  • The outcome of any serious research can only be to make two questions grow where only one grew before.

  • The dog commends himself to our favor by affording play to our propensity for mastery.

  • A protective tariff is a typical conspiracy in restraint of trade.

  • A standard of living is of the nature of habit. ...it acts almost solely to prevent recession from a scale of conspicuous expenditure that has once become habitual.

  • Beauty is commonly a gratification of our sense of costliness masquerading under the name of beauty.

  • English orthography satisfies all the requirements of the canons of reputability under the law of conspicuous waste. It is archaic, cumbrous, and ineffective; its acquisition consumes much time and effort; failure to acquire it is easy of detection.

  • From the ownership of women the concept of ownership extends itself to include the products of their industry, and so there arises the ownership of things as well as of persons.

  • In the rare cases where it occurs, a failure to increase one's visible consumption when the means for an increase are at hand is felt in popular apprehension to call for explanation, and unworthy motives of miserliness are imputed.

  • Inherited aptitudes and traits of temperament count for quite as much as length of habituation in deciding what range of habits will come to dominate any individual's scheme of life.

  • Instead of investing in the goods as they pass between producer and consumer, as the merchant does, the businessman now invests in the processes of industry.

  • Into the cultural and technological system of the modern world, the patriotic spirit fits like dust in the eyes and sand in the bearings. Its net contribution to the outcome is obscuration, distrust, and retardation at every point where it touches the fortunes of modern mankind.

  • Invention is the mother of necessity.

  • It frequently happens that an element of the standard of living which set out with being primarily wasteful, ends with becoming, in the apprehension of the consumer, a necessary of life.

  • It is a matter of course and of absolute necessity to the conduct of business, that any discretionary businessman must be free to deal or not to deal in any given case; to limit or withhold the equipment under his control, without reservation. Business discretion and business strategy, in fact, has no other means by to work out its aims. So that, in effect, all business sagacity reduces itself in the last analysis to judicious use of sabotage.

  • It is always sound business to take any obtainable net gain, at any cost, and at any risk to the rest of the community.

  • It is much more difficult to recede from a scale of expenditure once adopted than it is to extend the accustomed scale in response to an accession of wealth.

  • Loud dress becomes offensive to people of taste, as evincing an undue desire to reach and impress the untrained sensibilities of the vulgar.

  • No one travelling on a business trip would be missed if he failed to arrive.

  • Only individuals with an aberrant temperament can in the long run retain their self-esteem in the face of the disesteem of their fellows.

  • So soon as the possession of property becomes the basis of popular esteem, therefore, it becomes also a requisite to that complacency which we call self-respect.

  • Socialism is a dead horse.

  • The aesthetic serviceability of objects of beauty is not greatly nor universally heightened by possession.

  • The changing styles are the expression of a restless search for something which shall commend itself to our aesthetic sense; but as each innovation is subject to the selective action of the norm of conspicuous waste, the range within which innovation can take place is somewhat restricted. The innovation must not only be more beautiful, or perhaps oftener less offensive, than that which it displaces, but it must also come up to the accepted standard of expensiveness.

  • The chief use of servants is the evidence they afford of the master's ability to pay.

  • The corset is?a mutilation, undergone for the purpose of lowering the subject's vitalityand rendering her permanentlyand obviously unfit for work.

  • The domestic life of most classes is relatively shabby, as compared with the éclat of that overt portion of their life that is carried on before the eyes of observers.

  • The first duty of an editor is to gauge the sentiment of his reader, and then to tell them what they like to believe...

  • The individual's habits of thought make an organic complex, the trend of which is necessarily in the direction of serviceability to the life process. When it is attempted to assimilate systematic waste or futility, as an end in life, into this organic complex, there presently supervenes a revulsion.

  • The machine technology takes no cognizance of conventionally established rules of precedence; it knows neither manners nor breeding and can make no use of any of the attributes of worth.

  • The possession of wealth confers honor; it is an invidious distinction.

  • The superior excellence imputed to the book, which imitates the products of antique and obsolete processes, is conceived to be chiefly a superior utility in the aesthetic respect; but it is not unusual to find a well-bred book-lover insisting that the clumsier product is also more serviceable as a vehicle of printed speech.

  • The taste of the more recent accessions to the leisure class proper and of the middle and lower classes still requires a pecuniary beauty to supplement the aesthetic beauty, even in those objects which are primarily admired for the beauty that belongs to them as natural growths.

  • The visible imperfections of hand-wrought goods, being honorific, are accounted marks of superiority in point of beauty, or serviceability, or both.

  • The walking stick serves the purpose of an advertisement that the bearer's hands are employed otherwise than in useful effort, and it therefore has utility as an evidence of leisure.

  • There are few things that so touch us with instinctive revulsion as a breach of decorum.

  • These various habits of thought, or habitual expressions of life, are all phases of the single life sequence of the individual; therefore a habit formed in response to a given stimulus will necessarily affect the character of the response made to other stimuli. A modification of human nature at any one point is a modification of human nature as a whole.

  • While the proximate ground of discrimination may be of another kind, still the pervading principle and abiding test of good breeding is the requirement of a substantial and patent waste of time.

  • With the exception of the instinct of self-preservation, the propensity for emulation is probably the strongest and most alert and persistent of the economic motives proper. In an industrial community this propensity for emulation expresses itself in pecuniary emulation; and this, so far as regards the Western civilized communities of the present, is virtually equivalent to saying that it expresses itself in some form of conspicuous waste.

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