T. Colin Campbell quotes:

Perhaps it is a testament to the power of modern marketing savvy that an obese man with heart disease and high blood pressure became one of the richest snake oil salesmen ever to live, selling a diet that promises to help you lose weight, to keep your heart healthy and to normalize your blood pressure.

In the next ten years, one of the things you're bound to hear is that animal protein is one of the most toxic nutrients of all that can be considered. Quite simply, the more you substitute plant foods for animal foods, the healthier you are likely to be.

A plant-based diet is more likely to produce good health and to reduce sharply the risk of heart problems, cancer, diabetes, osteoporosis, gallstones, and kidney disease.

As you will come to see, much is governed by the Golden Rule: he who has the gold makes the rules.

Casein [the main protein found in dairy], in fact, is the most 'relevant' chemical carcinogen ever identified; its cancer-producin g effects occur in animals at consumption levels close to normal-striking ly unlike cancer-causing environmental chemicals that are fed to lab animals at a few hundred or even a few thousand times their normal levels of consumption.

One way to identify the optimal human diet, pretty obvious to all but fundamentalist reductionists, is to survey and compare populations as they already exist, and see what they eat and how healthy they are.

Excessive animal protein is at the core of many chronic diseases.

Good health is about being able to fully enjoy the time we do have. It is about being as functional as possible throughout our entire lives and avoiding crippling, painful and lengthy battles with disease. There are many better ways to die, and to live.

Everything in food works together to create health or disease. The more we think that a single chemical characterizes a whole food, the more we stray into idiocy.

We now had impressive evidence that low protein intake could markedly decrease enzyme activity and prevent dangerous carcinogen binding to DNA.

Americans love to hear good things about their bad habits.

Cows' milk protein may be the single most significant chemical carcinogen to which humans are exposed.

Furthermore, a pattern was beginning to emerge: nutrients from animal-based foods increased tumor development while nutrients from plant-based foods decreased tumor development.

In every respect, vegans appear to enjoy equal or better health in comparison to both vegetarians and non-vegetarians.

It's never too late to start eating well. A good diet can reverse many of those conditions as well. In short: change the way you eat and you can transform your health for the better.

Nutrition is not a mathematical equation in which two plus two is four. The food we put in our mouths doesn't control our nutrition-not entirely. What our bodies do with that food does.

Nutrition trumps genes.

Once people start introducing animal products into their diet, that's when the mischief starts.

The national debate on health-care reform wildly misses the mark, with Democrats and Republicans alike arguing about who's going to pay rather than about what would actually make people healthy.

I know of nothing else in medicine that can come close to what a plant-based diet can do. In theory, if everyone were to adopt this, I really believe we can cut health care costs by seventy to eighty percent. That's amazing. And it all comes from understanding nutrition, applying nutrition, and just watching the results.

First, nutrition is the master key to human health. Second, what most of us think of as proper nutrition--isn't.

No chemical carcinogen is nearly so important in causing human cancer as animal protein.

I have heard one doctor call high-protein, high-fat, low-carbohydrate diets make-yourself-sick diets, and I think that's an appropriate moniker. You can also lose weight by undergoing chemotherapy or starting a heroin addiction, but I wouldn't recommend those, either.

A good diet is the most powerful weapon we have against disease and sickness.

DURING THE PAST TWO TO THREE DECADES, we have acquired substantial evidence that most chronic diseases in America can be partially attributed to bad nutrition. Expert government panels have said it, the surgeon general has said it and academic scientists have said it. More people die because of the way they eat than by tobacco use, accidents or any other lifestyle or environmental factor.

Everything in food works together to create health or disease.

I was raised on a dairy farm and ate plenty of meat and eggs until about twenty years ago. I started doing nutritional research, and a decade pr so after that my family made some major dietary changes. I'm just paying attention to what the data are telling me: The scientific evidence came first.

In short, it is about the multiple health benefits of consuming plant-based foods, and the largely unappreciated health dangers of consuming animal-based foods, including all types of meat, dairy and eggs.

Let's start with the most prominent ecological crisis of our time: global warming. When you look seriously at the numbers, you find that switching from a meat-based to a plant-based diet would do more to curb and reverse global warming than any other initiative.

Protein during promotion trumps the carcinogen, regardless of initial exposure.

Quite simply, the more you substitute plant foods for animal foods, the healthier you are likely to be.

The answer to the American health crisis is the food that each of us chooses to put in our mouths each day. It's as simple as that.

The ideal human diet looks like this: Consume plant-based foods in forms as close to their natural state as possible ("whole" foods). Eat a variety of vegetables, fruits, raw nuts and seeds, beans and legumes, and whole grains. Avoid heavily processed foods and animal products. Stay away from added salt, oil, and sugar. Aim to get 80 percent of your calories from carbohydrates, 10 percent from fat, and 10 percent from protein.

The people who eat the most animal protein have the most heart disease, cancer and diabetes.

There's only one thing that we have to do in life, and that is to die.

Usually, the first thing a country does in the course of economic development is to introduce a lot of livestock. Our data are showing that this is not a very smart move and the Chinese are listening. They are realizing that animal-based agriculture is not the way to go.... We are basically a vegetarian species and should be eating a wide variety of plant food and minimizing our intake of animal foods...

When absurdities get repeated often enough, they start sounding like truth.

You can't be protein deficient without being calorie deficient because even if you take the foods that have the least amount of protein in them, let's say potatoes, for example, or rice at 8 or 9%. That's the figure we more or less need.