Soichiro Honda quotes:

There is a Japanese proverb that literally goes 'Raise the sail with your stronger hand', meaning you must go after the opportunities that arise in life that you are best equipped to do.

The value of life can be measured by how many times your soul has been deeply stirred.

Success represents the 1% of your work which results from the 99% that is called failure.

I could not understand how it could move under its own power. And when it had driven past me, without even thinking why I found myself chasing it down the road, as hard as I could run.

Success is 99 percent failure.

Many people dream of success. To me, success can only be achieved through repeated failure and introspection.

There is a Japanese proverb that literally goes 'Raise the sail with your stronger hand,' meaning you must go after the opportunities that arise in life that you are best equipped to do.

If Honda does not race, there is no Honda.

The day I stop dreaming is the day I die.

Enjoying your work is essential. If your work becomes an expression of your own ideas, you will surely enjoy it.

Instead of being afraid of the challenge and failure, be afraid of avoiding the challenge and doing nothing

Success is ninety-nine percent failure.

We only have one future, and it will be made of our dreams, if we have the courage to challenge convention.

If you hire only those people you understand, the company will never get people better than you are. Always remember that you often find outstanding people among those you don't particularly like.

90% of success is failure.

Each individual should work for himself. People will not sacrifice themselves for the company. They come to work at the company to enjoy themselves.

Man is not interesting without some imperfection

Real happiness lies in the completion of work using your own brains and skills.

What we learn through failure becomes a precious part of us, strengthening us in everything we do. So let the tough things make you tougher.