Ron Johnson quotes:

Pricing is actually a pretty simple and straight forward thing. Customers will not pay literally a penny more than the true value of the product.

We have seven months before the election. Our top priority as fiscal conservatives is to make sure President Obama retires.

This is nothing negative about the other candidates. It's just a recognition of the fact that Governor Romney has won more delegates. He's the only person that really has a chance to take the winning number of delegates into the convention.

Innovation is this amazing intersection between someone's imagination and the reality in which they live. The problem is, many companies don't have great imagination, but their view of reality tells them that it's impossible to do what they imagine.

The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products.

If you do things well one at a time, you end up in a really good place. Don't get ahead of yourself. Control the things you can.

We need different perspectives here in Washington - someone who has private-sector experience, somebody who's actually created jobs, manufactures products, understands the incentives and disincentives, the intended and unintended consequences of legislation.

Design works if it's authentic, inspired, and has a clear point of view. It can't be a collection of input.

Inherently, department stores have significant advantages compared to all other retailers.

Apple has great marketing, among the best PR and marketing in the world.

It's always about mindshare, not market share.

The core value that differentiates Apple is our ability to innovate.

You need a very, exceptionally clear vision. And to me, a vision is something that you can say in one sentence. The fewer the words the better.

You can motivate by a mission or motivate by money. The mission will work.

The only things that haven't worked for me are when I've held back. There's no reason to sell an idea short. The only risk would be to not fulfill the dream.