Robert Collier quotes:

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  • Our subconscious minds have no sense of humor, play no jokes and cannot tell the difference between reality and an imagined thought or image. What we continually think about eventually will manifest in our lives.

  • Plant the seed of desire in your mind and it forms a nucleus with power to attract to itself everything needed for its fulfillment.

  • Start where you are. Distant fields always look greener, but opportunity lies right where you are. Take advantage of every opportunity of service.

  • Success is the sum of small efforts - repeated day in and day out.

  • You cannot hold on to anything good. You must be continually giving - and getting. You cannot hold on to your seed. You must sow it - and reap anew. You cannot hold on to riches. You must use them and get other riches in return.

  • The first principle of success is desire - knowing what you want. Desire is the planting of your seed.

  • Any thought that is passed on to the subconscious often enough and convincingly enough is finally accepted.

  • You must intensify and render continuous by repeatedly presenting with suggestive ideas and mental pictures of the feast of good things, and the flowing fountain, which awaits the successful achievement or attainment of the desires.

  • Every contrivance of man, every tool, every instrument, every utensil, every article designed for use, of each and every kind, evolved from a very simple beginnings.

  • Your chances of success in any undertaking can always be measured by your belief in yourself.

  • People blame their environment. There is only one person to blame - and only one - themselves.

  • Take the first step, and your mind will mobilize all its forces to your aid. But the first essential is that you begin. Once the battle is startled, all that is within and without you will come to your assistance.

  • If you procrastinate when faced with a big difficult problem... break the problem into parts, and handle one part at a time.

  • You can do anything you think you can. This knowledge is literally the gift of the gods, for through it you can solve every human problem. It should make of you an incurable optimist. It is the open door.

  • One comes to believe whatever one repeats to oneself sufficiently often, whether the statement be true of false. It comes to be dominating thought in one's mind.

  • All riches have their origin in mind. Wealth is in ideas - not money.

  • It is your work to clear away the mass of encumbering material of thoughts, so that you may bring into plain view the precious thing at the center of the mass.

  • All of us have bad luck and good luck. The man who persists through the bad luck - who keeps right on going - is the man who is there when the good luck comes - and is ready to receive it.

  • The source and center of all man's creative power... is his power of making images, or the power of imagination.

  • Playing safe is probably the most unsafe thing in the world. You cannot stand still. You must go forward.

  • Most of us, swimming against the tides of trouble the world knows nothing about, need only a bit of praise or encouragement - and we will make the goal.

  • As fast as each opportunity presents itself, use it! No matter how tiny an opportunity it may be, use it!

  • Vision - It reaches beyond the thing that is, into the conception of what can be. Imagination gives you the picture. Vision gives you the impulse to make the picture your own.

  • One comes to believe whatever one repeats to oneself sufficiently often, whether the statement be true or false.

  • Desire is proof of the availability...

  • See things that you want as already yours. Know that they will come to you at need. Then let them come. Don't fret and worry about them. Don't think about your lack of them. Think of them as yours, as belonging to you, as already in your possession.

  • Faith is the confidence, the assurance, the enforcing truth, the knowing.

  • In every adversity there lies the seed of an equivalent advantage. In every defeat is a lesson showing you how to win the victory next time.

  • Faith is the confidence, the assurance, the enforcing truth, the knowing...

  • Make every thought, every fact, that comes into your mind pay you a profit. Make it work and produce for you. Think of things not as they are but as they might be. Don't merely dream - but create!

  • Visualize this thing you want. See it, feel it, believe in it. Make your mental blueprint and begin.

  • It is only through your conscious mind that you can reach the subconscious. Your conscious mind is the porter at the door, the watchman at the gate. It is to the conscious mind that the subconscious looks for all its impressions.

  • One might as well try to ride two horses moving in different directions, as to try to maintain in equal force two opposing or contradictory sets of desires.

  • Your real self - the I am I - is master of this land, the ruler of this empire. You rightfully have power and dominion over it, all its inhabitants, and all contained in its realm.

  • Success is the sum of small efforts, repeated day-in and day-out.

  • The first essentials, of course, is to know what you want.

  • Make your mold. The best flux in the world will not make a usable shape unless you have a mold to pour it in.

  • The great successful men of the world have used their imagination. They think ahead and create their mental picture in all its details, filling in here, adding a little there, altering this a bit and that a bit, but steadily building - steadily building.

  • The great successful men of the world have used their imaginations.

  • Sooner or later comes a crisis in our affairs, and how we meet it determines our future happiness and success. Since the beginning of time, every form of life has been called upon to meet such crisis.

  • Supply always comes on the heels of demand.

  • Vision gives you the impulse to make the picture your own.

  • If you have any lack, if you are prey to poverty or disease, it is because you do not believe or do not understand the power that is yours. It is not a question of the universal giving to you. It offers everything to everyone - there is no partiality.

  • A single idea - the sudden flash of a thought - may be worth a million dollars.

  • Pictures help you to form the mental mold.

  • First the stalk - then the roots. First the need - then the means to satisfy that need. First the nucleus -then the elements needed for its growth.

  • The greater the prevalence of positive thoughts, the more likely you are to receive a positive outcome.

  • If you see yourself as prosperous, you will be. If you see yourself as continually hard up, that is exactly what you will be.

  • ...realize in your daily life that 'matter' is merely an aggregation of protons and electrons subject entirely to the control of Mind; that your environment, your success, your happiness, are all of your own making... All wealth depends upon a clear understanding of the fact that mind- thought - is the only creator. The great business of life is thinking. Control your thoughts and you control circumstance.

  • You have to sow before you can reap. You have to give before you can get.

  • Constant repetition carries conviction.

  • If you don't make things happen then things will happen to you.

  • Visualize this thing that you want, see it, feel it, believe in it. Make your mental blue print, and begin to build.

  • Your real self - the 'I am I' - is master of this land, the ruler of this empire. You rightfully have power and dominion over it, all its inhabitants, and all contained in its realm.

  • All motion is cyclic. It circulates to the limits of its possibilities and then returns to its starting point.

  • Achievement is the entirety of little deliberations, rehashed all the live long day.

  • All power is from within and therefore under our control

  • All through nature, you will find the same law. First the need, then the means.

  • Always enter the conversation already taking place in the customer's mind.

  • Begin to free yourself at once by doing all that is possible with the means you have, and as you proceed in this spirit the way will open for you to do more.

  • But fear - panic - knows no reason. It brings into being overnight the things that it fears. It is the greatest torment of humanity. Fear is, in short, the devil. It causes most of the sin, disaster, disease and misery of the world. It is the ravening lion roaming the earth seeking whom it may...devour. The only refuge is in the knowledge that it has no power other than the power you give it.

  • Control your thoughts and you control your circumstance.

  • Decide the effect you want to produce in your reader.

  • Everything in God's store is on the bottom shelf...you have to get on your knees to get it.

  • Face towards the perfect image of every organ and the shadows of disease will never touch you.

  • In every adversity there lies the seed of an equivalent advantage. In every defeat is a lesson showing you how to win the victory next time. [But you must know enough to realise this, lest you focus more on the defeat than finding the lesson you paid for with the defeat. With every defeat and mistake, you have the logical right to get excited about the future when you will understand and be able to apply the lessons and thereby turn defeat and temporary failure into victory and permanent success.]

  • It is only when you despair of all ordinary means, it is only when you convince it that it must help you or you perish, that the seed of life in you bestirs itself to provide a new resource.

  • It sometimes seems that we have only to love a thing greatly to get it.

  • Knowing that you have working with you a force, which never yet has failed in anything it has undertaken, you can go ahead in the confident knowledge that it will not fail in your case, either.

  • Make every thought, every fact, that comes into your mind pay you a profit. Make it work and produce for you. Think of things not as they are but as they might be. Don't merely dream - - but create!

  • Mind is all that counts.

  • Mind is all that counts. You can be whatever you make up your mind to be.

  • See things as you would have them be, instead of as they are.

  • Something must be done when you find an opposing set of desires of this kind well to the fore in your category of strong desires. You must set in operation a process of competition, from which one must emerge a victor and the other set be defeated.

  • Study your reader first - your product second. If you understand his reactions, and present those phases of your product that relate to his needs, then you cannot help but write a good letter.

  • Take the first step, and your mind will mobilize all its forces to your aid. But the first essential is that you begin. Once the battle is started, all that is within and without you will come to your assistance.

  • The essence of this law is that you must think abundance; see abundance, feel abundance, believe abundance. Let no thought of limitation enter your mind.

  • The great thing is the start - to see an opportunity for service, and to start doing it, even though in the beginning you serve but a single customer - and him for nothing.

  • The headline of an advertisement accounts for 60% of the pull of that ad. In the same way, the start of a letter makes or breaks the letter, because if the start does not interest your reader, he never gets down to the rest of your letter.

  • The mere fact that you have obstacles to overcome is in your favor...

  • The power for happiness, for good, for everything we need of life is within each one of us. The power is there - unlimited power.

  • There is nothing on earth that you can not have once you have mentally accepted the fact that you can have it.

  • Think of things not as they are, but as they might be. Don't merely dream- but create.

  • Use the talents God has given you to make the world better for your having been in it.

  • Very few persons, comparatively, know how to Desire with sufficient intensity. They do not know what it is to feel and manifest that intense, eager, longing, craving, insistent, demanding, ravenous Desire which is akin to the persistent, insistent, ardent, overwhelming desire of the drowning man for a breath of air; of the shipwrecked or desert-lost man for a drink of water; of the famished man for bread and meat.

  • We can do only what we think we can do. We can be only what we think we can be. We can have only what we think we can have. What we do, what we are, what we have, all depend upon what we think.

  • We have become so accustomed to hearing everyone claim that his product is the best in the world, or the cheapest, that we take all such statements with a grain of salt.

  • You can do anything you think you can. This knowledge is literally the gift of the gods.

  • You can do anything you wish to do, have anything you wish to have, be anything you wish to be.

  • You can have what you want- if you know how to form the mold for it in your own thoughts. There is no dream that may not come true, if you but learn to use the Creative Force working through you. The methods that work for one will work for all. The key to power lies in using what you have...freely, fully and thus opening wide your channels for more creative force to flow through you.

  • Your belief that you can do the thing gives your thought forces their power.

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