Philip Zimbardo quotes:

What troubles me is the Internet and the electronic technology revolution. Shyness is fueled in part by so many people spending huge amounts of time alone, isolated on e-mail, in chat rooms, which reduces their face-to-face contact with other people.

I have been primarily interested in how and why ordinary people do unusual things, things that seem alien to their natures. Why do good people sometimes act evil? Why do smart people sometimes do dumb or irrational things?

My early childhood prepared me to be a social psychologist. I grew up in a South Bronx ghetto in a very poor family. From Sicilian origin, I was the first person in my family to complete high school, let alone go to college.

That human behavior is more influenced by things outside of us than inside. The 'situation' is the external environment. The inner environment is genes, moral history, religious training.

The line between good and evil is permeable and almost anyone can be induced to cross it when pressured by situational forces.

Careers in virtually all academic disciplines are fostered by being a superstar who knows more about one subject than anyone else in the world.

Ideas for my first experiments in human aggression came from discussions we had in a research seminar about William Golding's 'Lord of the Flies.'

Prejudice and discrimination have always been a big part of my life. When I was 6, I got beat up and called dirty Jew boy because they thought I looked Jewish.

The Stanford prison experiment came out of class exercises in which I encouraged students to understand the dynamics of prison life.

I started studying shyness in adults in 1972. Shyness operates at so many different levels. Out of that research came the Stanford shyness clinic in 1977.

Many cults start off with high ideals that get corrupted by leaders or their board of advisors who become power-hungry and dominate and control members' lives. No group with high ideals starts off as a 'cult'; they become one when their errant ways are exposed.

Heroes are those who can somehow resist the power of the situation and act out of noble motives, or behave in ways that do not demean others when they easily can.

I've always been curious about the psychology of the person behind the mask. When someone is anonymous, it opens the door to all kinds of antisocial behavior, as seen by the Ku Klux Klan.

At North Hollywood High School, I was shunned by everyone. I would sit down in the cafeteria, and students would get up from the table and walk away. They thought I was from the Mafia.

Academic success depends on research and publications.

Human behavior is incredibly pliable, plastic.

Evil is knowing better, but willingly doing worse.

Being hurt personally triggered a curiosity about how such beliefs are formed.

Boys are 30 percent more likely than girls to drop out of school. In Canada, five boys drop out for every three girls. Girls outperform boys now at every level, from elementary school to graduate school.

Time perspective is one of the most powerful influences on all of human behavior. We're trying to show how people become biased to being exclusively past-, present- or future-oriented.

The greatest gift that you can give to others and to yourself is time. Embrace the gift of time whether you give it or receive it.

There are times when external circumstances can overwhelm us, and we do things we never thought. If you're not aware that this can happen, you can be seduced by evil. We need inoculations against our own potential for evil. We have to acknowledge it. Then we can change it.

Ideas for my first experiments in human aggression came from discussions we had in a research seminar about William Golding's 'Lord of the Flies.'"

What happens when good people are put into an evil place? Do they triumph or does the situation dominate their past history and morality?

Many cults start off with high ideals that get corrupted by leaders or their board of advisors who become power-hungry and dominate and control members lives. No group with high ideals starts off as a cult; they become one when their errant ways are exposed.

As we have come to understand the psychology of evil, we have realized that such transformations of human character are not as rare as we would like to believe. Historical inquiry and behavioral science have demonstrated the "banality of evil" -- that is, under certain conditions and social pressures, ordinary people can commit acts that would otherwise be unthinkable.

The most dramatic instances of directed behavior change and "mind control" are not the consequence of exotic forms of influence, such as hypnosis, psychotropic drugs, or "brainwashing," but rather the systematic manipulation of the most mundane aspects of human nature over time in confining settings.

Most of us hide behind egocentric biases that generate the illusion that we are special. These self-serving protective shields allow us to believe that each of us is above average on any test of self-integrity. Too often we look to the stars through the thick lens of personal invulnerability when we should also look down to the slippery slope beneath our feet.

Boys' brains are being digitally rewired for change, novelty, excitement and constant arousal. That means they're totally out of sync in traditional classes, which are analog, static, interactively passive.

I'm saying to be a hero it means you step accross the line and are willing to make a sacrifice, so heroes always are making a sacrifice. Heroes always take a risk. Heroes always deviant. Heroes always doing something that most people don't and we want to change - I want to democratise heroism to say any of us can be a hero.

Situational variables can exert powerful influences over human behavior, more so that we recognize or acknowledge.

The level of shyness has gone up dramatically in the last decade. I think shyness is an index of social pathology rather than a pathology of the individual.

Fear is the State's psychological weapon of choice to frighten citizens into sacrificing their basic freedoms and rule-of-law protections in exchange for the security promised by their all-powerful government.

The first time I spoke publicly about the Stanford Prison Experiment, Stanley Milgram told me: "Your study is going to take all the ethical heat off of my back. People are now going to say yours is the most unethical study ever, and not mine.

In one sense, the Stanford prison study is more like a Greek drama than a traditional experiment, in that we have humanity, represented by a bunch of good people, pitted against an evil-producing situation. The question is, does the goodness of the people overwhelm the bad situation, or does the bad situation overwhelm the good people?

Sticks and stones can break your bones, but names can kill you.

Depending on whom you ask, time is money, time is love, time is work, time is play, time is enjoying friends, time is raising children, and time is much more. Time is what you make of it.

As a result of the prison study, I really became more aware of the central role of power in our lives. I became more aware of the power I have as a teacher. I started consciously doing things to minimize the negative use of power in the classroom. I encouraged students to challenge me.

The world is, was, will always be filled with good and evil, because good and evil is the yin and yang of the human condition.

I'm saying to be a hero is means you step across the line and are willing to make a sacrifice, so heroes always are making a sacrifice. Heroes always take a risk. Heroes always deviant. Heroes always doing something that most people don't and we want to change - I want to democratise heroism to say any of us can be a hero.

Most of the evil of the world comes about not out of evil motives, but somebody saying 'get with the program, be a team player;' this is what we saw at Enron, this is what we saw in the Nixon administration with their scandal.

When someone is anonymous, it opens the door to all kinds of antisocial behavior, as seen by the Ku Klux Klan.

Bullies are often people who are shy and can't make friends easily, so, as the theme of the movie 'A Bronx Tale' tells us, it is better to be feared if you can't be loved.

Bullies may be the perpetrators of evil, but it is the evil of passivity of all those who know what is happening and never intervene that perpetuates such abuse.

A good cult delivers on its promises. A good cult nourishes the needs of its members, has transparency and integrity, and creates provisions for challenging its leadership openly. A good cult expands the freedoms and well-being of its members rather than limits them.

I was discriminated against because I was Jewish, Italian, black and Puerto Rican. But maybe the worst prejudice I experienced was against the poor. I grew up on welfare and often had to move in the middle of the night because we couldn't pay the rent.

... In contrast to the "banality of evil," which posits that ordinary people can be responsible for the most despicable acts of cruelty and degradation of their fellows, I posit the "banality of heroism," which unfurls the banner of the heroic Everyman and Everywoman who heed the call to service to humanity when their time comes to act. When that bell rings, they will know that it rings for them. It sounds a call to uphold what is best in human nature that rises above the powerful pressures of Situation and System as the profound assertion of human dignity opposing evil.

After doing psychology for half a century, my passion for all of it is greater than ever.

Before I knew that a man could kill a man, because it happens all the time. Now I know that even the person with whom you've shared food, or whom you've slept, even he can kill you with no trouble. The closest neighbor can kill you with his teeth: that is what I have Learned since the genocide, and my eyes no longer gaze the same on the face of the world.

Bullying is an evil because it not only destroys the life of the kid who's bullied, but also makes everyone in the class who knows this is going on feel guilty for not doing anything.

Coming from New York, I know that if you go by a delicatessen, and you put a sweet cucumber in the vinegar barrel, the cucumber might say, "No, I want to retain my sweetness." But it's hopeless. The barrel will turn the sweet cucumber into a pickle. You can't be a sweet cucumber in a vinegar barrel.

Companies that model best practices, that model the most upstanding principles, end up as the most profitable. It's not a trade of profits versus principles.

For years I've been interested in a fundamental question concerning what I call the psychology of evil: Why is it that good people do evil deeds? I've been interested in that question since I was a little kid. Growing up in the ghetto in the South Bronx, I had lots of friends who I thought were good kids, but for one reason or another they ended up in serious trouble. They went to jail, they took drugs, or they did terrible things to other people. My whole upbringing was focused on trying to understand what could have made them go wrong.

Heroism is the antidote to evil.

I've always been curious about the psychology of the person behind the mask...

If you put good apples into a bad situation, you'll get bad apples.

If you want to change a person, you've got to change the situation.

It was God who created hell as a place to store evil. He didn't do a good job of keeping it there though.

Majority decisions tend to be made without engaging the systematic thought and critical thinking skills of the individuals in the group. Given the force of the group's normative power to shape the opinions of the followers who conform without thinking things through, they are often taken at face value. The persistent minority forces the others to process the relevant information more mindfully. Research shows that the deciscions of a group as a whole are more thoughtful and creative when there is minority dissent than when it is absent.

Mama, humanity is my business.

Most of us fail to appreciate the extent to which our behavior is under situational control, because we prefer to believe that is all is internally generated. We wander around cloaked in an illusion of vulnerability, mis-armed with an arrogance of free will and rationality.

One can't live mindfully without being enmeshed in psychological processes that are around us.

Our sense of identity is in large measure conferred on us by others in the ways they treat or mistreat us, recognize or ignore us, praise us or punish us. Some people make us timid and shy; others elicit our sex appeal and dominance. In some groups we are made leaders, while in others we are reduced to being followers. We come to live up to or down to the expectations others have of us.

Our time is brief, and it will pass no matter what we do. So let us have purpose in spending it. Let us spend it so that our time matters to each of us, and matters to all those whose lives we touch.

Part of what we want to do with the Heroic Imagination Project is to get kids to think about what it means to be a hero. The most basic concept of a hero is socially constructed: It differs from culture to culture and changes over time. Think of Christopher Columbus. Until recently, he was a hero. Now he's a genocidal murderer! If he were alive today, he'd say, "What happened? I used to be a hero, and now people are throwing tomatoes at me!

Research shows that the deciscions of a group as a whole are more thoughtful and creative when there is minority dissent than when it is absent.

Societal expectations matter little; personal expectations matter tremendously.

That human behavior is more influenced by things outside of us than inside. The situation is the external environment. The inner environment is genes, moral history, religious training.

The "Lucifer Effect" describes the point in time when an ordinary, normal person first crosses the boundary between good and evil to engage in an evil action. It represents a transformation of human character that is significant in its consequences. Such transformations are more likely to occur in novel settings, in "total situations," where social situational forces are sufficiently powerful to overwhelm, or set aside temporally, personal attributes of morality, compassion, or sense of justice and fair play.

The [Stanford Prison Experiment] was readily approved by the Human Subjects Research committee because it seemed like college kids playing cops and robbers, it was an experiment that anyone could quit at any time and minimal safeguards were in place. You must distinguish hind sight from fore sight, knowing what you know now after the study is quite different from what most people imagined might happen before the study began.

The Devil's strategy for our times is to trivialize human existence and isolate us from one another while creating the delusion that the reasons are time pressures, work demands or economic anxieties.

The line between good and evil is movable and it's permeable.

There are no limits to what I would do to make my classes exciting, interesting, unpredictable.

There was zero time for reflection. We had to feed the prisoners three meals a day, deal with the prisoner breakdowns, deal with their parents, run a parole board. By the third day I was sleeping in my office. I had become the superintendent of the Stanford county jail. That was who I was: I'm not the researcher at all. Even my posture changes--when I walk through the prison yard, I'm walking with my hands behind my back, which I never in my life do, the way generals walk when they're inspecting troops.

This is the woman who stopped the Stanford Prison Study. When I said it got out of control, I was the prison superintendent. I didn't know it was out of control. I was totally indifferent. She came down, saw that madhouse and said, "You know what, it's terrible what you're doing to those boys. They're not prisoners, they're not guards, they're boys, and you are responsible." And I ended the study the next day. The good news is I married her the next year.

Time is the backdrop of our lives and the very fabric of the cosmos.

Time matters because we are finite, because time is the medium in which we live our lives.

We all like to think that the line between good and evil is impermeable--that people who do terrible things, such as commit murder, treason, or kidnapping, are on the evil side of this line, and the rest of us could never cross it. But the Stanford Prison Experiment and the Milgram studies revealed the permeability of that line. Some people are on the good side only because situations have never coerced or seduced them to cross over.

We can assume that most people, most of the time, are moral creatures. But imagine that this morality is like a gearshift that at times gets pushed into neutral. When that happens, morality is disengaged. If the car happens to be on an incline, car and driver move precipitously downhill. It is then the nature of the circumstances that determines outcomes, not the driver's skills or intentions.

We want to believe in the essential, unchanging goodness of people, in their power to resist external pressures, in their rational appraisal and then rejection of situational temptations. We invest human nature with God-like qualities, with moral and rational faculties that make us both just and wise. We simplify the complexity of human experience by erecting a seemingly impermeable boundary between Good and Evil.

We want to believe we are good, we are different, we are better, or we are superior. But this body of social-psychological research--and there are obviously many more experiments in addition to mine and Milgram's--shows that the majority of good, ordinary, normal people can be easily seduced, tempted, or initiated into behaving in ways that they say they never would. In 30 minutes we got them stepping across that line.

When I look back on it, I think, "Why didn't you stop the cruelty earlier?" To stand back was contrary to my upbringing and nature. When I stood back as a noninterfering experimental scientist, I was, in a sense, as drawn into the power of the situation as any prisoners and guards.

Where can you find purpose? Like success and happiness, our purpose exists in the present, and we constantly strive toward the future to maintain it. What it is for which we strive is up to each of us. The important thing is that we strive toward something.

Whether we consider Nazi Germany or Abu Ghraib prison, there were many people who observed what was happening and said nothing. At Abu Ghraib, one photo shows two soldiers smiling before a pyramid of naked prisoners while a dozen other soldiers stand around watching passively. If you observe such abuses and don't say, "This is wrong! Stop it!" you give tacit approval to continue. You are part of the silent majority that makes evil deeds more acceptable.

While no one can change events that occurred in the past, everyone can change attitudes and beliefs about them.

Whoever has the power to label others as evil is automatically, or reflexively, the good person. Good people label bad people as evil. And once you do that, then it demonizes them. You don't negotiate with evil. You don't sit down at the table with the devil and say, "Okay, let's work this out." What you want to do is destroy evil. Every Catholic kid every night says, or should say, "Lead us not into temptation, deliver us from evil." And so you've got to go to God to help you deal with evil rather than your State Department or your negotiators.

You are not the same person working alone as you are in a group; in a romantic setting versus an educational one; when you are with close friends or in an anonymous crowd; or when you are traveling abroad as when at home base.

Heroes are Ordinary People whose social action is Extra-Ordinary/ who ACT when others are passive, who give up EGO-centrism for SOCIO-centrism.