Phil Schiller quotes:

I use a lot of the Web 2.0 apps that I've seen out there, and I think there is incredible work going on there.

When the economy is difficult, people care a great deal about the things they spend their money on. Customers have come to understand that Apple's products aren't priced high - they're priced on the value of what we build into them.

There were many things that led to the iPhone at Apple. We were searching for what to do after iPod that would make sense.

When you take an Android device out of the box, you have to sign up to nine accounts with different vendors to get the experience iOS comes with.

I was pretty shocked at the appearance of the Galaxy S phone and the extent to which it appeared to copy Apple products and the problems that would create for us.

There were so many things of value in the original Mac that it is still recognizable.

Our approach at Apple has always been to make products we're proud to own and use ourselves.

Every company that made computers when we started the Mac, they're all gone.

It's a world where you're going to have a phone, a tablet, a computer - you don't have to choose. And so what's more important is how you seamlessly move between them all... It's not like this is a laptop person and that's a tablet person. It doesn't have to be that way.

We try to find better solutions - our customers have given us a lot of trust.

Sure, the labels and publishers get the rights for songs to be remade into a ringtone. So part of what we do is to work with those content owners to make sure that there are rights in place for every piece of content to be made into a ringtone.

There's a role for the Mac as far as our eye can see. A role in conjunction with smartphones and tablets that allows you to make the choice of what you want to use. Our view is, the Mac keeps going forever, because the differences it brings are really valuable.