Paul Arden quotes:

You need to aim beyond what you are capable of. You must develop a complete disregard for where your abilities end. Try to do things that you're incapable of... If you think you're incapable of running a company, make that your aim... Make your vision of where you want to be a reality. Nothing is impossible.

Without having a goal, it's difficult to score.

If you get stuck, draw with a different pen. Change your tools; it may free your thinking.

Have you noticed that the cleverest people at school are often not the ones who succeed in life?

We are all advertising, all of the time. If you want to sell your car, what do you do? You clean and polish it and make it the best you can. Some people bake bread when they are trying to sell their house because the smell adds a friendly feeling. Even the priest, with all his or her fervour, is advertising God. Everybody is selling.

Risks are a measure of people. People who don't take them are trying to preserve what they have. Some risks have a future, and some people call them wrong. But being right may be like walking backwards, proving where you've been.

There are rules in advertising, and those rules are self-imposed by the client companies because they don't want their products to be seen as dishonest.

Having too many ideas is not always a good thing.

Don't be afraid of silly ideas.

The perosn who doesn't make mistakes is unlikely to make anything.

Great people have great egos; maybe that's what makes them great.

Everybody wants to be good, but not many are prepared to make the sacrifices it takes to be great. To many people, being nice in order to be liked is more important. There's equal merit in that, but you must not confuse being good with being liked.

Even a bad idea executed is better than a good idea undone.

If you always make the right decision, the safe decision, the one most people make, you will be the same as everyone else.

The world is what you think of it. So think of it differently, and your life will change.

I've now discovered that if you know what you want and try hard to achieve it, everyone else will try hard, too.

Knowledge comes from the past, so it's safe. It is also out of date. It's the opposite of originality... Experience is the opposite of being creative.

Advertising gets such a bashing from the world. At parties you are always asked, 'Aren't you just selling people things they don't want?

Be unfashionable. Take risks.

Do not put cleverness in front of the communication.

Do not seek praise. Seek criticism.

Don't give a speech. Put on a show.

Even when we want to be timid and play it safe, we should pause for a moment to imagine what we might be missing.

The problem with hoarding is you end up living off your reserves. Eventually you will become stale. If you give away everything you have, you are left with nothing. This forces you to look, to be aware, to replenish. Somehow the more you give away the more comes back to you.

Don't look for the next opportunity. The one you have in hand is the opportunity.

Have you noticed how the cleverest people at school are not those who make it in life?People who are conventionally clever get jobs on their qualifications (the past), not on their desire to succeed (the future).Very simply, they get overtaken by those who continually strive to be better than they are.

Be your own worst critic. When things go wrong it's tempting to shift the blame. Don't. Accept responsibility. People will appreciate it, and you will find out what you're capable of.

Do not covet your ideas.

Don't look for the next opportunity, the one you have in hand is the opportunity

Everybody wants to be good, but not many are prepared to make the sacrifices it takes to be great.

Everything we do we choose. So what is there to regret? You are the person you chose to be.

How you perceive yourself is how others will see you.

I watch TV more than I used to, and the commercials don't impress me. The standard of execution is very high, but the standard of ideas is appalling.

Instead of waiting for perfection, run with what you've got, and fix it as you go.

It's better to regret what you have done than what you haven't.

It's never the next brief, it's ALWAYS THIS brief .

It's not how good you are it's how good you want to be

it's wrong to be right; it's right to be wrong.

Life's all about 'me' anyway

Most people are reasonable. That's why they only do reasonably well.

Nearly all rich and powerful people are not notably talented, educated, charming or good-looking. They become rich and powerful by wanting to be rich and powerful.

Old golfers don't win (it's not an absolute, it's a general rule). Why? The older golfer can hit the ball as far as the young one. He chips and putts equally well. And will probably have a better knowledge of the course. So why does he take the extra stroke that denies him victory? Experience. He knows the downside, what happens if it goes wrong, which makes him more cautious. The young player is either ignorant or reckless to caution. That is his edge. It is the same with all of us. Knowledge makes us play safe. The secret is to stay childish.

Religion is a light bulb, created by man to help him to see in the dark.

Risks are a measure of people. People who won't take them are trying to preserve what they have. People who do take them often end up having more.

Risks are a measure of people. People who won't take them are trying to preserve what they have. People who do take them often end up having more. Some risks have a future, and some people call them wrong. But being right may be like walking backwards proving where you've been. Being wrong isn't in the future, or in the past. Being wrong isn't anywhere but being here. Best place to be, eh?

Start taking bad decisions and it will take you to a place where others only dream of being.

The more strikingly visual your presentation is, the more people will remember it. And more importantly, they will remember you.

The world is what YOU think of it, so think of it DIFFERENTLY and your life will change.

We are always waiting for the perfect brief from the perfect client. It almost never happens [...] Whatever is on your desk right now, that's the one. Make it the best you possibly can.

When it can't be done, do it. If you don't do it, it doesn't exist.

Without having a goal it's difficult to score.

You will become whoever you want to be.

Your vision of where or who you want to be is the greatest asset you have. Without having a goal it's difficult to score.

If you can't solve a problem, it's because you're playing by the rules

i wish means: would it be nice if.. i want means: if i want it enough i will get it.