Niki Lauda quotes:

Vienna is the gate to Eastern Europe.

I employ 20 people in Vienna. The other 130 coworkers are pilots and flight companions. The Overhead is limited with me. Reduces naturally the costs of my fliers.

Airlines go in the long run at the competition to reason. For the passenger the competition is good, because each competitor tries to undercut the other one.

Jean Todt's system will never succeed, not even with Michael Schumacher

In Germany air became generally accepted Berlin in this area. It operated with 45 airplanes within the Low Cost range from Germany, and is one the most successful carriers in Europe.

A lot of people criticize Formula 1 as an unnecessary risk. But what would life be like if we only did what is necessary?

We now fly with an airbus, which has 210 seats, six times the week to Palma to the spider of the air Berlin.

Running an airline is a normal job. Racing is more.

The crucial point is always the own cost structure. Therefore I created a Low Cost alliance with air Berlin.

The alliance with air Berlin is attractive for me. I can use the whole sales network of the air Berlin and 24 percent of my own airline at air Berlin sold.

I am someone who places great value on the detail. That was always the case, even in my days as a racing driver.

Taking your first title is much more complicated and more difficult; it takes years of work - from go-kart to Formula One. The second comes more easily, because you've already got the experience.

This aircraft tops everything. All the others look old as compared to this one.

Business is much less transparent than a win in a Grand Prix; in a race you drive over the finishing line first and you have won. In business it is different.

Giving up is something a Lauda doesn't do.

Grey zones do not interest me at all.

I always want to know whether the customers are satisfied; customer satisfaction is, after all, my ultimate goal!

I want to bring passengers on my airplanes to present to them my product.

The guest gets at least as much service with us as with some established airline, if not even more. And at by far a favourable price. Thus the passengers remain gladly with us.

A race isn't won until it's over.

Don't talk too much, be focused on the goal and achieve it.

From success, you learn absolutely nothing. From failure and setbacks conclusions can be drawn. That goes for your private life as well as your career.

I always go extreme ways.

I maintain that the maxim is still to be faster than the others.

I see myself as a classic middle market entrepreneur, and this is the role I fulfil.

I see myself as the mind of the business which takes care of every last detail; if you do not do this you cannot be fast enough.

I've been through a lot and I realise the future can't be controlled. I'm not worried. You can always learn to overcome difficulties.

My experience enables me to select the very best pilots in the market.

Really, you should always discuss the defeats because you can learn much more from failure than from success.

Sebastian [ Vettel] can also learn to be more laid-back. It's never too late to learn. He's got some way to go. He's young and will turn out well. I'm not worried about that. He'll raise the bar ever higher.

The air travel industry moves into a new phase every five to six years.

The less you talk, the more time you have for the essential things.

To be honest, it is boring to talk about winning.

Ultimately, an aircraft owner does not want to have to deal with all the intricate details which are necessary for the business.

When you have something in black and white, you can deal with it quicker.

Whenever I see something that challenges me, I take it on.

Whenever there is discussion, I make it clear that I do not want any grey zones, just black and white.

You appreciate that it is very easy to die and you have to arrange your life to cope with that reality.

You must always aim for further growth.

You must always be faster and better than the others.

Happiness is an enemy. It weakens you. Suddenly, you have something to lose.