Jonah Berger quotes:

Top of mind means tip of tongue.

Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions.

People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.

Going viral isn't random, magic, or luck. It's a science.

Virality isn't luck. It's not magic. And it's not random. There's a science behind why people talk and share. A recipe. A formula, even.

Marketing is about spreading the love.

Connecting with others is rewarding; it makes us feel like we're not alone in the world.

Even in cases where most people are doing the right thing, talking about the minority who are doing the wrong thing can encourage people to give in to temptation.

People don't need to be paid to be motivated.

Virality isn't born, it's made.

If something is built to show, it's build to grow.