John H. Johnson quotes:

Dream small dreams. If you make them too big, you get overwhelmed and you don't do anything. If you make small goals and accomplish them, it gives you the confidence to go on to higher goals.

You spend so much time in your profession it ought to be something you love.

It's better to get smart than to get mad. I try not to get so insulted that I will not take advantage of an opportunity to persuade people to change their minds.

My mother was the influence in my life. She was strong; she had great faith in the ultimate triumph of justice and hard work. She believed passionately in education.

I believe that living on the edge, living in and through your fear, is the summit of life, and that people who refuse to take that dare condemn themselves to a life of living death.

All have disappointments, all have times when it isn't worthwhile.

To succeed, one must be creative and persistent.

Long shots do come in and hard work, dedication and perseverance will overcome almost any prejudice and open almost any door.

Failure is a word I don't accept.

Failure is a word that I simply don't accept.

When I go in to see people - and I sell an occasional ad now - I never say, 'Help me because I am black' or 'Help me because I am a minority.' I always talk about what we can do for them.

What a relief it was to discover that I wasnt realy an idiot! I simply had a learning disability.

If you can somehow think and dream of success in small steps, every time you make a step, every time you accomplish a small goal, it gives you confidence to go on from there.

I'm convinced that the only way to get ahead in this world is to live and sell dangerously. You've got to live beyond your means. You've got to commit yourself to an act or vision that pulls you further than you want to go and forces you to use your hidden strengths.

Its better to get smart than to get mad. I try not to get so insulted that I will not take advantage of an opportunity to persuade people to change their minds.

I would tell young people to start where they are with what they have and that the secret of a big success is starting with a small success and dreaming bigger and bigger dreams, I would tell them also that a young Black woman or a young Black man can't dream too much today or dare too much if he or she works hard, perseveres and dedicates themselves to excellence.

I believe the greater the handicap, the greater the triumph.

When I see a barrier, I cry and I curse, and then I get a ladder and climb over it.

There is a wisdom in the body that is older and more reliable than clocks and calendars.

I decided once and for all that I was going to make it or die.

Every day I run scared. That's the only way I can stay ahead.

It's not what the dream is but what the dream does.