Chris Murray quotes:

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  • Mark my words. Perception is reality and how someone perceives you is their reality.

  • This next nugget of salesmanship cannot be perfected in a single afternoon. However, once you have it mastered, your competition will continuously believe you possess some mystical customer attracting formula

  • Embrace the fundamentals like the closest of friends, for they will be the foundation of your future success.

  • Success would be a fairly boring and uninspiring dish if anybody could create it with a single ingredient, however difficult that ingredient was to find. No, success has several layers to its pallet. This is just the beginning

  • The choices you make from this day forward will lead you, step by step, to the future you deserve.

  • Adopt the positive in everything you do, for there will always be positivity there to find, if that is what you seek.

  • Reputation is the panacea for those who lack confidence in their own decisions.

  • It saddens me to note that there will always be con artists and charlatans in the world. Men who aim to fool the public by clothing themselves in the robes of experts.

  • Allowing yourself to be a conduitfor opportunity requires a brand new outlook on life. Lady fortunecannot enter a locked door, you know. And contrary to that wellknownsaying, she has rarely been known to knock

  • Listen to people from your heart, as if your life depended on it, and you will find that in turn people will listen to you with all of theirs.

  • Whilst people have answered questions, I have only heard my own voice thinking of the next question.

  • Spend your time designing the greatest reputation a man could possess.

  • What you deserve will be down to you, and you alone.

  • Finding happiness by delivering it.

  • My intention was, only, ever to help you see the light shining brightly in front, and inside, of you.

  • You must have realised by now that when one really cares, really tries to help, the other party recognises the fact and, therefore, easily sees the logic in working together for the greater good, for the mutual benefit of both.

  • Speaking from the heart is simple. Listening wholeheartedly, however, is much, much more difficult and most rare.

  • What is the true cost of a purchasing decision that goes wrong?

  • The U.S. Army has recently removed the cross from the insignia worn by chaplains. In its place is a sun with its rays, symbolizing the divine in all things.

  • That which is currently beyond your capabilities now, does not have to be so forever

  • I was so sure that I knew what they needed and what I wanted to sell them that I never stopped long enough to find out what it was they wanted to buy.

  • Make sure everyone, who works with you or for you, feels the need to tell others about the incredible experience.

  • In this world of half-jobs and liars, I will prevail.

  • I have discovered fallen trees across my path and have possessed neither the strength to move them nor the patience or tenacity to find an alternative way round. I have simply returned to where I came from, and told myself there had been no other choice.

  • If you woke before dawn one morning with the formula for a vaccine, which would cure the most ghastly disease currently known to man, releasing millions from an agonising death, would you roll over and resume sleeping until daylight?

  • It is your duty to save these prospects from that disappointment. Every potential customer, who misses out on what you have to offer, due to your lack of zeal or passion, every prospect who ends up with an excuse of an alternative from your lacklustre competition, should rest heavy on your conscience.

  • I will not let those, who cannot recognise how I can be of service, dissuade me from showing them how I can help.

  • Like an ant, I will find my way round any obstacle. Like a child, I will persevere with pinpoint focus.

  • Sceptics are persuaded by a good reputation, for it is an unspoken statement of proof.

  • People submit tooeasily to change from others. And yet, for some reason, wheneverthey consider changing themselves, the focus is always on what theyare giving up, never what they are about to gain"

  • In this world there are those who enjoy giving people balloons and there are those who take great pleasure in popping them. And I wish to be remembered as being firmly in the first party.

  • Understand why you are different and how you help, recognise your target market, and give them something they might not even realise they are missing.

  • Who would be willing to put up with less than the desired result, if they could afford to have it done properly?

  • How we feel about those we give our business to is of vital importance.

  • The confidence felt, when dealing with genuine reputation, often outweighs the simplicity of price.

  • I will look the part. I will act the part. I will deliver that which I have promised to deliver.

  • I will design myself a reputation, in which prospects can place their trust, and customers return to and recommend.

  • I will design my reputation and my resolve shall be absolute. I shall not give in when I know I can help.

  • And so it must be with the energy you muster for your own work. Get out there and convert the unconverted. Save them all from the charlatans and the nearly-men.

  • I want you to start realising how far away you are from being able to listen professionally.

  • You listen like an amateur and fool yourself into believing it is enough when it is not.

  • In the past, I have bargained myself away, believing that price was more important than cost, quality, reliability, or reputation. In the past, I was clearly wrong.

  • You should feel so driven to help the world that it would weigh you down if a single person received anything but the best.

  • I need a first-class reputation

  • Young man, your problem and the reason so many like you fail, is simply because you allow yourself to give up far too early.

  • Fascinatingly resilient the tenacity of a child. Not yet conditioned by society to give up when instructed to do so.

  • There can be no success in sales without tenacity.

  • If you honestly know how you help people, then you should become passionate about sharing it, spread the good news, give everyone a chance to share in the solutions that you can provide.

  • From today onward, you will learn how to become evangelical about the many ways you help people.

  • This is how you must be. You must become as evangelical about your promised outcome as he is about his. You must believe that you, and you alone, have the solution to your prospects problems. Even if they do not recognise those problems themselves.

  • Think upon the numbers I have been sharing with you. Of your competitors, five out of ten will do little more than take their customer's money immorally. A further three out of ten will leave them dissatisfied.

  • Nobody ever kicked a dog wagging its tail

  • Quite so. Quite right. And yet human beings, who dream ofbecoming more successful often fool themselves into believing thatit can happen without changing a single thing about themselves.They believe that success is some mysterious external factor thatwill just sort itself out while they sleep

  • People submit tooeasily to change from others. And yet, for some reason, wheneverthey consider changing themselves, the focus is always on what theyare giving up, never what they are about to gain

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  • How do I go about cataloguing my dreams?

  • Falling has become far more terrifying to me than rising.

  • Don't allow your imagination to colour events as lesser men would, and see movement in motionless things.

  • Ready? No one is ever ready, my boy. But some do what they plan to do and some never will. The difference between the two is that the first group understand that they need to start somewhere, so they do so. Straight away

  • So open questions to understand. Closed questions to confirm and gain commitment.

  • If I can make you feel the same way that I feel about my product or service we'll have a meaningful conversation about it and how it can help. The trouble is that most sales people don't feel anything. Nothing at all.

  • If your doctor told you that you needed immediate surgery could you perform it yourself?

  • Modesty be damned!

  • To my shame, I had never thought to ask anything of the future, and yet woke each and every day embittered because it was never what I needed it to be.

  • Perception number one, how you want people to think about you when you arrive and perception number two, how you want them to talk about you once you have left.

  • You look green, immature. A young boy playing at business, dressing up in the manner in which he believes an actual grown-up would. Your viewpoint of business attire is one of wide-eyed wonder from the nursery door.

  • If you have designed your last day on earth, if you have decided how you wish to be thought of on your deathbed, only then can you start to plot a course to that point, to your ideal final destination.

  • You know, I have never met a young man who recognises the true value in this exercise, and yet I have met hundreds of old men who wished someone had shared it with them in their youth.

  • You have your whole life to become what you wish to become. As long as we know where we are going, we can prepare ourselves for the journey. That which is currently beyond your capabilities now, does not have to be so forever.

  • All these ships are currently safe at anchor but that is not what they were designed for is it? Your job is not to remain anchored and safe. Your job is to move closer to your destination at every attempt.

  • Currently, you are approaching each opportunity with a single possible outcome and when that doesn't happen you fool yourself that there was nothing more that you could have done.

  • Respect, wealth, property, friendship, even love. Did I expect to simply fall over each of them as I strolled aimlessly through the years? Was I expecting my whole life to be some form of lucky accident?

  • Let your customers and prospects recommend you to each other and let you competition wish they were you. That is our mission.

  • Did you sell to them or did you simply facilitate their buying from you, hmm? Very different scenarios, my boy, very different indeed.

  • Trust me. If you do not decide where you are heading, and refuse to take the appropriate action, you will end up being shaped into what others would have you become. Then any change will not be made for your benefit but for theirs.

  • Plans are easy to make, dreams are easy to dream. But putting your back into it? A little bit of hard graft and discipline? That is just too scary and far too much effort for the masses

  • Each step of your current journey will take you to new and interesting worlds of opportunity and as every intrepid explorer knows, when one visits strange new lands one must be aware of their customs.

  • Seeking those elusive individuals is like mining for rare gems. It will take hard work, patience, and a persistent attitude. To find that rich seam of colourful stones, you will have to chip through dirt and rock. You will have to learn how to hold rubble in your hands and see the fortune inside.

  • In short, the difference between you and your doctor is that he has a well-designed reputation and you do not.

  • And by making that plan you have differentiated yourself from more than ninety percent of the population. You are one of the few, who has a clear direction, a decisive plan of action.

  • No one ever reached the top of a mountain by digging underneath it.

  • Most men have professions, yet few act like professionals.

  • The reward for living my life in this manner? An existence like that of a seagull picking up scraps from the back of a fishing boat. Surviving day to day. Nothing left for tomorrow and no idea what tomorrow should be.

  • If you wish to sell to anyone you must earn the right to do so.

  • No one can mock your meagre achievements or inability to accomplish the simplest of tasks, if they remain figments of your imagination. You can revel, again and again, in the glory of a fairy tale doomed never to appear in reality.

  • If you put in the effort and focus towards a goal, you will get there quicker than most.

  • The fact that you wish to become extremely successful must mean that you currently do not see yourself as such. Therefore, you need to change. The question you should be asking is what do you need to become?

  • I have been like a mediocre concert pianist playing in front of a tone-deaf family, who applaud out of duty rather than for accomplishment.

  • You cannot become something new without putting in the appropriate effort, can you? Just as a seed cannot grow into an ear of corn without the appropriate time, sunlight, water, and care.

  • We must design how we wish to be perceived, and then we must work even harder to continuously recreate and re-evaluate that perception.

  • Everything you desire is always just outside your comfort zone, dear boy. If it wasn't you would already possess it, would you not?

  • The future is a fabulous place to bury your success.

  • I see what I have to become and I recognise the time it will take.

  • Men constantly miscalculate what they can do in a day, and grossly underestimate what can be achieved in a year.

  • For some reason salesmen spend most of their time asking questions they already know the answers to. They rarely ask to discover anything new.

  • I shall not waste any of our brief time together flattering your ego, as others have done before, with all this nonsense about skills and talents that do not help, or worse, that you do not actually possess

  • It has nothing to do with the time being right or wrong. Storms just happen.

  • I must turn myself around so that I am viewing life as my prospects see it. Only then can I start addressing their issues, help to prevent their pain, and advise on solutions to their problems.

  • You see continuous movement is the important thing here. Those who remain in one position and then lie to themselves about their progress are the ones in real trouble.

  • I have set my mind to make sure I am prepared to accept success, whatever the trials ahead, whatever the work required.

  • Can a farmer plants his seeds and then demand the crops to grow before harvest?

  • But without a need, even the finest piece of beef is merely a piece of dead bull is it not?

  • Could trying your hardest, but never being quite good enough ever be acceptable to anyone? Is that what your dreams are made of?

  • I will ask questions that are so wide and open they will feel the need to speak for a week. Then from the information that they give to me, I will mould solutions designed specifically for them.

  • You are discovering the conversation that the customer wants to have, instead of the dreadfully limiting presentation you would have given him. And in doing so, you can help him to make a truly wonderful buying decision.

  • Simeon had to agree that his future plans, although quite grand, were like pictures painted in fog. Nothing he could put his finger on. No dream ever remained unchanged long enough to take on any weight or substance, just a notion of something better waiting for him somewhere in the future.

  • Success is taken by the man, who has made himself ready for its arrival.

  • You can only see your current horizon. Every time you move nearer to your desired destination, new horizons will become clear. New, previously hidden, opportunities will come into view.

  • Why do so many salespeople talk to customers about the product and not the result?

  • Until you take the first step forward, failure remains reassuringly impossible.

  • Unwittingly, I have sailed through my entire life, so far, with neither direction nor destination.I had a vague instinct to reach dry land every once in a while for supplies, but never anything more than that.

  • The only time you have is the where and when of right now. There will always be good times, bad times, hard times, and complete disasters. However, there is no other option but to be where you are, when you are. That is a universal truth for everyone. The important thing is how you respond, what you decide to do, and when you decide to do it.

  • People submit too easily to change from others. And yet, for some reason, whenever they consider changing themselves, the focus is always on what they are giving up, never what they are about to gain.

  • You truly help people with the things that you sell. Once you are aware of that vital piece of information every demonstration, every presentation, every transaction will be delivered with a light shining from your heart. From your heart will shine a beacon that tells all prospects you can truly help and that that is your sole purpose for being there.

  • A gentleman of ambition is aware of the people he wishes to be associated with both socially and commercially. He knows that moving through different levels of society is akin to stepping through different rooms in an enormous house, each door leading to a grander environment than the last. He may, of course, settle for the comfort of any room he reaches. Alternatively, he may continue through successive doors to surround himself with even greater fineries and riches.

  • Make sure everyone who works with you or for you, feels the need to tell others about the incredible experience.

  • I should become happier at what I do and leave others happier than before theyĆ¢??d met me.

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