Chad White quotes:

The on-brand execution of best practices tailored to your unique audience is what leads to the best execution.

Investments in greater email marketing sophistication often lead to even higher returns, not diminishing returns.

Given the reality of limited time and resources, best practices provide a valuable, low risk, default starting point.

Marketers and executives are very different from the average consumer, so your instincts may mislead you.

Best practices are those practices that generally produce the best results or minimize risk.