Bruce Pavitt quotes:

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  • I was a history major in school. I review the past a lot and think about music history and how culture unfolds.

  • I had no real photography experience, thankfully. I consciously took a lot of crowd shots. I was influenced by Seattle photographer Charles Peterson, who always seemed to incorporate fans in his live band shots.

  • The idea of having an indie rock "career" while living in a remote backwater like Seattle was too ridiculous to contemplate. It was simply about having adventures, one day at a time, one song at a time.

  • Music careerists from Seattle would typically move to the closest media center, which was L.A.

  • Indie rock is very healthy, there's a lot of diversity and a lot of creativity, but it does not have the revolutionary spirit of the late-70s punk scene in regards to design and politics and fashion and stuff like that.

  • I think so much of our society is geared towards mainstream media and pop culture and so forth. And there's a huge divide between the artist and the fan. And with indie culture that wall is removed. You actually do see the musicians walking around enjoying the show. It's a distinctly different culture and for the 99% of Nirvana fans that caught up with them with Nevermind, my book is gonna give them a whole different take on Kurt [Cobain] and the band.

  • I love the dynamic contrast between the spontaneous shots and the more formal, pro-rock-star photos.

  • People are hard-wired for tribal identity.

  • I think in times of crisis it's the artists' responsibility to dig a little deeper.

  • I can fully understand [that] artists want to be able to pay their bills. As a fan of art, and art as a way to shift dialogue and address cultural issues, there's a part of me that's really, really saddened by that and can't really relate to it.

  • There's no school you can go to where you can study how to run a record label. Every day was a learning experience.

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