B. C. Forbes quotes:

There is more credit and satisfaction in being a first-rate truck driver than a tenth-rate executive.

History has demonstrated that the most notable winners usually encountered heartbreaking obstacles before they triumphed. They won because they refused to become discouraged by their defeats.

It is only the farmer who faithfully plants seeds in the Spring, who reaps a harvest in the Autumn.

He who has faith has... an inward reservoir of courage, hope, confidence, calmness, and assuring trust that all will come out well - even though to the world it may appear to come out most badly.

Golf without bunkers and hazards would be tame and monotonous. So would life.

A shady business never yields a sunny life.

He best keeps from anger who remembers that God is always looking upon him.

Better to be occasionally cheated than perpetually suspicious.

Madame Curie didn't stumble upon radium by accident. She searched and experimented and sweated and suffered years before she found it. Success rarely is an accident.

Turn resolutely to work, to recreation, or in any case to physical exercise till you are so tired you can't help going to sleep, and when you wake up you won't want to worry.

If you don't drive your business, you will be driven out of business.

America, in the eyes of the world, typifies above all else this quality of initiative. The greatest successes are nearly all the fruit of initiative. Why do we hold in such high esteem the achievements of the Wright brothers? Because they were illustrious examples of initiative and tenacity. And ideas are born of initiative, the children of men and women of initiative. Advancement is applied initiative. Don't imitate. Initiate.

Difficulties should act as a tonic. They should spur us to greater exertion.

Justice must be blind to the hardness or softness of a man's hands, as well as to the leanness or fatness of his pocketbook

The man who has done his level best... is a success, even though the world may write him down a failure.

A business like an automobile, has to be driven, in order to get results.

Jealousy... is a mental cancer.

Work is the meat of life, pleasure the dessert.

To make headway, improve your head.

Judgment can be acquired only by acute observation, by actual experience in the school of life, by ceaseless alertness to learn from others, by study of the activities of men who have made notable marks, by striving to analyze the everyday play of causes and effects, by constant study of human nature.

The Christmas spirit brings home to us-or should bring home to us-the profound Biblical truth that it is more blessed to give than to receive. Anything which inspires unselfishness makes for our ennoblement. Christmas does that. I am all for Christmas.

If the United States is to produce a nation of investors-as we must if we are to gain financial world-leadership-it is imperative that boards of directors be so constituted as to adequately represent the interests and inspire the complete confidence of investors of moderate substance.

Books are like a mirror. If an ass looks in, you can't expect an angel to look out.

Enthusiasm is the electric current that keeps the engine of life going at top speed. Enthusiasm is the very propeller of progress.

Lady Luck generally woos those who earnestly, enthusiastically, unremittingly woo her.

Whenever possible, I like to have the supreme head of a company show me over the works. It is extremely illuminating to note the attitude of workers towards their boss, and equally interesting to note the attitude towards the workers. It is tragic to notice how many chief executives of large concerns are absolutely unknown, even by sight, to the rank and file of their workers.

Many a man has walked up to the opportunity for which he has long been preparing himself, looked it full in the face, and then begun to get cold feet... when it comes to betting on yourself and your power to do the thing you know you must do or write yourself down a failure, you're a chicken-livered coward if you hesitate.

The truth doesn't hurt unless it ought to.

How many men I know who are earning dollars aplenty, but who are really earning little of what counts. They are so overwhelmingly engrossed in business that they get nothing from their dollars. The Juggernaut of dollar-making has crushed out of them every capacity for genuine enjoyment, every grace, every unselfish sentiment and instinct.

History has demonstrated that the most notable winners usually encountered heartbreaking obstacles before they triumphed. They won because they refused to become discouraged by their defeats."

Inflationary trends are under way. Wage increases, through strikes or threatened strikes, are rampant. Government expenditures are ballooning ominously. Hoarding has contributed unconscionably to price-boosting. The Government should institute measures calculated to arrest inflation. America's commitments are already so mountainous, international and domestic, that the pruning knife should be applied. You and I, all American taxpayers, don't possess limitless resources-our pockets are not bottomless. Curb inflation at every turn!

Real riches are the riches possessed inside.

The men who have done big things are those who were not afraid to attempt big things, who were not afraid to risk failure in order to gain success.

I don't feel myself that I Know it all, but I have enough conceit to be successful. That observation was made by a businessman in his 30s who was making notable headway, although his path bristled with difficulties. Business places no premiums on shrinking violets. Employers prefer men who have self-assurance, forcefulness, go-aheadness, men who know their jobs and know that they know it.

There's no such thing as a self-made man. I've had much help and have found that if you are willing to work, many people are willing to help you.

The human being who lives only for himself finally reaps nothing but unhappiness. Selfishness corrodes. Unselfishness ennobles, satisfies.

Selfishness corrodes. Unselfishness ennobles, satisfies. Don't put off the joy derivable from doing helpful, kindly things for others.

There are two brands of discontent: the brand that merely fosters greed and snarling and back-biting, and the brand that inspires greater and greater effort to reach the desired goal. Which is your brand?

In the race for success, speed is less important than stamina.

How you start is important, but it is how you finish that counts. In the race for success, speed is less important than stamina. The sticker outlasts the sprinter.

Call the roll in your memory of conspicuously successful [business] giants and, if you know anything about their careers, you will be struck by the fact that almost every one of them encountered inordinate difficulties sufficient to crush all but the gamest of spirits. Edison went hungry many times before he became famous.

Many of the most successful men I have known have never grown up. Youthfulness of spirit is the twin brother of optimism... Resist growing up!

Vitally important for a young man or woman is, first, to realize the value of education and then to cultivate earnestly, aggressively, ceaselessly, the habit of self-education.

The bell of public opinion is today making the Morgan-Rockefeller-Vanderbilt class jump. Nor are the strongest of our corporations immune. The railroads have had to jump pretty lively, and certain gigantic industrial combinations are also being put through their paces.

The bargain that yields mutual satisfaction is the only one that is apt to be repeated.

Christmas is a tonic for our souls. It moves us to think of others rather than of ourselves. It directs our thoughts to giving.

Opportunity rarely knocks on your door. Knock rather on opportunity's door if you ardently wish to enter.

Our future and our fate lie in our wills more than in our hands, for our hands are but the instruments of our wills.

Which class is happiest, the rich, the middle class or the poor? A very successful executive of a large organization touches upon this vital subject in a long letter to all his salesmen. He uses as his text a passage from Robinson Crusoe which included this: ""My Father bid me observe it, and I should always find that the calamities of life were shared among the upper and lower part of mankind; but that the middle station had the fewest disasters, and were not exposed to so many vicissitudes as the higher or lower part of mankind.

No man can fight his way to the top and stay at the top without exercising the fullest measure of grit, courage, determination, resolution.

The Bible says, 'Where there is no vision, the people perish.' Have you a vision? And are you undeviatingly pressing and pushing toward its accomplishment? Dreaming alone will not get you there. Mix your dreams with determination and action.

Are your desires purely selfish? Do your tastes run to a grand home, automobiles, fine clothes, an abundance of amusements, and so forth? If so, look around you at people who have such things in superabundance. Are they any happier, do you think, than you are? Are they any better morally? Are they any stronger physically? Are they better liked by their friends than you are by your friends? ... Carnegie said, Millionaires rarely smile. This is substantially true.

Think not of yourself as the architect of your career but as the sculptor. Expect to have to do a lot of hard hammering and chiselingand scraping and polishing.

First make sure that what you aspire to accomplish is worth accomplishing, and then throw your whole vitality into it. What's worth doing is worth doing well. And to do anything well, wheter it be typing a letter or drawing up an agreement involving millions, we must give not only our hands to the doing of it, but our brains, our enthusiasm, the best - all that is in us. The task to which you dedicate yourself can never become a drudgery.

Don't forget until too late that the business of life is not business but living.

The be-all and end-all of life should not be to get rich, but to enrich the world.

I have known not a few men who, after reaching the summits of business success, found themselves miserable on attaining retirement age. They were so exclusively engrossed in their day-to-day affairs that they had no time for friend-making.... They may flatter themselves that their unrelaxing concentration on business constitutes patriotism of the highest order. They may tell themselves that the existing emergency will pass, and that they can then adopt different, more sociable, more friendly habits. [But] such a day is little likely to come for such individuals.

Triumph often is nearest when defeat seems inescapable.

Golf is an ideal diversion, but a ruinous disease.

Honesty pays dividends both in dollars and in peace of mind.

Plan your work - work your plan

A price has to be paid for success. Almost invariably those who have reached the summits worked harder and longer, studied and planned more assiduously, practiced more self- denial, overcame more difficulties than those of us who have not risen so far.

To get the most out of the world one must conscientiously strive to put the most into it. Life without worthy ideals becomes wholly unsatisfying, sour. If our supreme objective is to serve, no blow fate may administer can daunt us.

Opportunity can benefit no man who has not fitted himself to seize it and use it. Opportunity woos the worthy, shuns the unworthy. Prepare yourself to grasp opportunity, and opportunity is likely to come your way. It is not so fickle, capricious and unreasoning as some complain.

The man who has won millions at the cost of his conscience is a failure.

A word of appreciation often can accomplish what nothing else could accomplish.

Upon our children-how they are taught-rests the fate-or fortune-of tomorrow's world.

Success is sweetest to one who has known failure.

Honesty is the cornerstone of character.

Diamonds are only lumps of coal that stuck to their jobs.

I have known not a few men who, after reaching the summits of business success, found themselves miserable on attaining retirement age. They were so exclusively engrossed in their day to day affairs that they had no time for friend making.

What you have outside you counts less than what you have inside you.

A willing, cheerful worker, with his heart in his job, will turn out more work and more satisfactory work in 44 hours than an unwilling worker, dissatisfied with his conditions, will turn out in 54 hours. It is good business, therefore, for every employer to go as far as he possibly can in reaching a schedule agreeable to his people.

Money, or even power, can never yield happiness unless it be accompanied by the goodwill of others.

You have no idea how big the other fellow's troubles are.

The man of fixed ingrained principles who has mapped out a straight course, and has the courage and self-control to adhere to it, does not find life complex. Complexities are all of our own making.

Frank W. Woolworth once told me that the turning-point in his career did not come until he was thrown flat on his back by illness. He was sure that his business would go to pieces during his long, enforced absence. Instead, he discovered that he had in his employ men who could overcome difficulties when given power to exercise initiative. After that Woolworth left many problems and difficulties to be solved by subordinates and turned his attention to big things.

Acting without thinking is like shooting without aiming.

Timing is everything. Tell me how a young man spends his evenings and I will tell you how far he is likely to go in the world. The popular notion is that a youth's progress depends upon how he acts during his working hours. It doesn't. It depends far more upon how he utilizes his leisure...If he spends it in harmless idleness, he is likely to be kept on the payroll, but that will be about all. If he diligently utilizes his own time...to fit himself for more responsible duties, then the greater responsibilities - and greater rewards - are almost certain to come to him....

The man who is bigger than his job keeps cool. He does not lose his head, he refuses to become rattled, to fly off in a temper. The man who would control others must be able to control himself. There is something admirable, something inspiring, something soul-stirring about a man who displays coolness and courage under extremely trying circumstances. A good temper is not only a business asset. It is the secret of health. The longer you live, the more you will learn that a disordered temper breeds a disordered body.

Optimism is a tonic. Pessimism is poison. Admittedly, every businessman must be realistic. He must gather facts, analyze them candidly and strive to draw logical conclusions, whether favorable or unfavorable. He must not engage in self-delusion. He must not view everything through rose-colored glasses. Granting this, the incontestable truth is that America has been built up by optimists, not by pessimists, but by men possessing courage, confidence in the nation's destiny, by men willing to adventure to shoulder risks terrifying to the timid.

Has your work become very easy? Do you find you can do it with little effort? Has it ceased to impose any strain or fatigue upon you? Do you no longer feel loss of vitality after a long spell of it? Can you now do it as easy as water rolls off a duck's back? If so, look out! Do some stock-taking. Examine your output.... Work done with little effort is likely to yield little result. Every job can be done excellently or indifferently. Excellence necessitates effort-hard, sustained, concentrated effort.

Backboneless employees are too ready to attribute the success of others to luck. Luck is usually the fruit of intelligent application. The man who is intent on making the most of his opportunities is too busy to bother about luck.

An idea, like a machine, must have power applied to it before it can accomplish anything.

Honesty is the cornerstone of character. The honest man or woman seeks not merely to avoid criminal or illegal acts, but to be scrupulously fair, upright, fearless in both action and expression. Honesty pays dividends both in dollars and in peace of mind.

What would you call America's most priceless asset? Surely not its limitless natural resources, not its matchless national wealth, not its unequalled store of gold, not its giant factories, not its surpassing railroads, not its unprecedented volume of cheap power. Is not its most priceless asset the character of its people, their indomitable self-confidence, their transcendent vision, their sleepless initiative and, perhaps above all, their inherent, irrepressible optimism?

The British have their own conception of what constitutes the typical American. He must have a flavor of the Wild West about him. He must do spectacular things. He must not be punctilious about dignity, decorum and other refinements characteristic of the real British gentleman. The Yankee pictured by the Briton must be a bustler. If he is occasionally flagrantly indiscreet in speech and action, then he is so much more surely stamped the genuine article. The most typical American the British ever set their eyes on was, in their judgment, Theodore Roosevelt.

The most profitless things to manufacture are excuses.

Work done with little effort is likely to yield little result.

The man who is too busy to read is never likely to lead.

Use life to provide something that outlasts it.

It is the hard-boiled employer, not the soft-hearted species, that incites most of our strikes and does most ot endanger the harmonious progress of democracy.

I resolve for 1920 to sit down all by myself and take a personal stock-taking once a month. To be no more charitable in viewing my own faults than I am an viewing the faults of others. To face the facts candidly and courageously. To address myself carefully, prayerfully, to remedying defects.

Some people are so methodical that that is all they are or ever will be.

Christmas moves us to think of others rather than of ourselves & directs our thoughts to giving.

Had I not gone through the ordeal, in more than one country, of landing a job, I would he tempted to lose patience over the number of letters pouring in from fellows who want me or someone else to hand them a job on a silver platter with a guarantee that they will receive the wonderful promotion their talents warrant.... But a tragic number of young men and even older men have a notion that it is not up to them to prosecute the bettering process. They look to someone else to perform the trick for them.

Is America becoming decadent? Do we no longer regard our promises and pledges as sacred? ... We promised to make peace with Germany only in conjunction with the Allies; but we brought forward a separate peace, demanding for ourselves all the advantages of the Treaty of Versailles but rejecting all the responsibilities embodied in the Treaty. It was America's President who induced Europe to form a League of Nations; and then America was the first country that refused to joint it.... If these are not the symptoms of national decadency, what are they?

Henry Ford has several times sneered at unproductive stockholders.... Well, now. Let's see. Who made Henry Ford's own automobile company possible? The stockholders who originally advanced money to him. Who makes it possible for you and me to be carried to and from business by train or street car? Stockholders.... Who made our vast telephone and telegraph service possible? Stockholders.... Were stockholders all over the country to withdraw their capital from the enterprises in which they are invested, there would be a panic ... on a scale never before known.

It is a great mistake for presidents and other leading executives of organizations having branches throughout the country to chain themselves to their desks at headquarters and send out rigid instructions to those in charge of distant branches and offices. Because a man sits in a palatial office in New York or Chicago or Philadelphia or Detroit and draws a big salary, it does not necessarily follow that he knows better than the man on the spot what ought to be done.... Paul, Caesar, Napoleon did not merely sit at home and issue long-range instructions.

Managing the other fellow's business is a fascinating game. Trade unionists all over the country have pronounced ideas for the reform of Wall Street banks; and Wall Street bankers are not far behind in giving plans for the tremendous improvement of trade union policies. Wholesalers have schemes for improving the retailer; the retailer knows just what is wrong in the conduct of wholesale business-and we might go through a long list.... Yet for some reason the classes that ought to be helped keep on stubbornly clinging to their own method of running their affairs....

Anything that inspires unselfishness makes for our ennoblement. Christmas does that. I am all for Christmas.

The majority of America's colossal fortunes have been made by entering industries in their early stages and developing leadership in them.... Think of what opportunities the present and the future contain in such fields as ship-building and ship-owning, aircraft, electrical development, the oil industry, different branches of the automotive industry, foreign trade, international banking, invention, the chemical industry, moving pictures, color photography, and, one night add, labor leadership.

The man who works 52 weeks in the year does not do his best in any one week of the year, Daniel Guggenheim, onetime head of the greatest smelting and mining family in America, impressed upon me. Real recreation quickens aspiration. The true purpose of recreation is not merely to amuse, not merely to afford pleasure, not merely to kill time, but to increase our fitness, enhance our usefulness, spur achievement.

Here's a pointer culled from the careers of men who have attained notable success: Don't sit in your office during the hours prospects can be seen. Do your office work before or after the hours during which possible customers can be reached. This may mean adding an hour or two quite often to your day's work; but in times like this particularly, the securing of a satisfactory amount of business through the expenditure of an extra hour or two a day is not an unreasonable price to pay.

Many concerns now make part or the whole of their dividends from by-products that formerly went to waste. How do we, as individuals, utilize our principal by-product? Our principal by-product is, of course, our leisure time. Many years of observation forces the conclusion that a man's success or failure in life is determined as much by how he acts during his leisure as by how he acts during his work hours. Tell me how a young man spends his evenings and I will tell you how he is likely to spend the latter part of his life.

The young man who addresses himself in stern earnest to organizing his life-his habits, his associations, his reading, his study, his work-stands far more chance of rising to a position affording him opportunity to exercise his organizing abilities than the fellow who dawdles along without chart or compass, without plan or purpose, without self-improvement and self-discipline.

Vacations for wage earners have proved both popular with workers and profitable for employers. Unfortunately, the majority of large employers have not yet followed the example set by a number of progressive corporations. I don't know of a single company that has abandoned vacations for wage earners after having tried the experiment. But I do know many that are delighted with the fruits they have gathered. Under some of the plans vacations with pay must be earned by good behavior, punctuality, etc.... The best results have come where the treatment has been regarded as most liberal.

After visiting several of America's most fashionable playgrounds, I have reached the conclusion that men who work hard enjoy life most. The men at such places can be divided into two classes, first, busy men of affairs ... and, second, rich loafers. I was impressed by the obvious enjoyment corporation heads and other important executives were deriving from their vacation activities.... The idle rich fellows, on the other hand, although indulging in exactly the same activities, palpably were bored.

Summer, with its dog days, its vacations, its distractions, is over. We have had our holidays, our rest, our recreation. The fall season, with its new opportunities for effort, enterprise and achievement, is upon us. Let us rip off our coats and get down to business. We may have allowed pessimism to grip us during the summer months. We may even have allowed laziness to enter our bones. Now it is up to us to throw off both lassitude and pessimism. The time has come for action, for aggressiveness....

Henry Ward Beecher, so the story goes, was once asked by a young preacher how he could keep his congregation wide awake and attentive during his sermons. Beecher replied that he always had a man watch for sleepers, with instructions, as soon as he saw anyone start nodding or dozing, to hasten to the pulpit and wake up the preacher. Aren't you and I usually less sensible? Would we not be inclined to have the watcher wake up not ourselves but the fellows caught sleeping? In other words, aren't we disposed always to blame others?

A magazine editor recently asked me to sit down on my 40th birthday and write an article on the most important things I had learned in my first 40 years. I told him that the chief thing I had learned was that the copybook maxims are true, but that too many people forget this once they go out into the heat and hustle and bustle of the battle of life and only realize their truth once one foot is beginning to slip into the grave. The man who has won millions at the cost of his conscience is a failure.

Do too many executives still indulge in the short-sighted habit of issuing orders without taking the slightest pains to explain to those responsible for carrying them out the whyfor and wherefor of the orders? Where employees come in daily and hourly contact with the public, surely it is important that care be taken to fit them to reply intelligently to courteous questions. ""Because them are orders"" isn't a satisfying reply-even less satisfactory to the management than to the public.

Temporary release from work, through vacations, becomes more welcome, more pleasurable, even more necessary, as we grow older.

Talking things over has its place in an organization [but] so-called conferences are being grossly overdone. One executive stops at the desk of another to tell him, perhaps, about the wonderful score he made at golf on Saturday afternoon. This chin-chin immediately becomes a conference, and neither the office boy nor the telephone operator must disturb either gentleman. More idle gossip is indulged in at many business conferences these days than an old wives' sewing circle would be guilty of.

Employers, have you ever stopped to reckon what the goodwill of your workers is worth? ... In most large concerns it would be worth more in dollars and cents to have the goodwill of the working force than of those on the outside. It has been repeatedly demonstrated that the average working force is capable of increasing its production 25% or more whenever the workers fell so inclined. Workers animated by ill will cannot possibly give results equal to those of workers animated by goodwill. The tragic fact appears to be that a tremendous number of working forces are not so animated....

Many men who do creditable things refuse to let it be known. This is a mistake. While we all admire modesty, nevertheless there is a great national need to do everything possible to bring home to the rank and file of the people that all employers and all wealthy men are not grinding, mercenary, selfish skinflints, but that many of them take delight in doing helpful things for others ... Shortcomings of employers are constantly paraded. Why not let the public become acquainted with the better side which most present-day employers possess?

Are soft-hearted people handicapped in business? You have heard a businessman say of someone else, He's all right, but he's too soft-hearted.... To be soft-hearted may be handicapping, in a sense. But on the whole, a soft heart is to be preferred to a hard heart. Hard-hearted, severe, dominating giants sometimes manage to get further and to amass more money. But they get less genuine joy out of life.... It is the hard-boiled employer, not the soft-hearted species, that incites most of our strikes and does most to endanger the harmonious progress of democracy.

The more I move among workers and factories and other plants, the stronger I become convinced that it is advisable to have as [a company] president a practical man, preferably one who has risen from the very bottom of the ladder. Workmen, I find, have far more respect for such men than for collar-and-cuff executives knowing little or nothing about the different kinds of work which have to be done by the workers. Wherever circumstances call for placing a financier or lawyer or a papa's son at the head of a large organization, he should be made chairman or some other title, but not president.

Courtesy is doing that which nothing under the sun makes you do but human kindness. Courtesy springs from the heart; if the mind prompts the action, there is a reason; if there be a reason, it is not courtesy, for courtesy has no reason. Courtesy is good will, and good will is prompted by the heart full of love to be kind. Only the generous man is truly courteous. He gives freely without a thought of receiving anything in return.

If you do the best and the most you can today, don't worry about tomorrow.