Aerin Lauder quotes:

I love both real and fake jewelry. My kids make me necklaces, and I wear those, too. Every day, I wear my gold wedding band and the Cartier watch my husband gave me.

Luxury is anything that feels special. I mean, it can be a moment, it can be a walk on the beach, it could be a kiss from your child, or it could be a beautiful picture frame, a special fragrance. I think luxury doesn't necessarily have to mean expensive.

It's my personality to be more quiet and reserved. I'm not going out every night to multiple things. I prefer to stay in and be with my children and do Spanish homework to make sure they get a good grade the next day.

You could say that I am the Estee Lauder woman. I'm a working mother; time is valuable to me. I want a good product; I want quality.

Growing up in New York, I loved watching my grandmother Estee put on her make-up - I always admired her sense of style.

I love market research because you really have an idea of what your consumers are looking for.

I wash my skin with Re-Nutrive Intensive Hydrating Skin Cleanser, no toner, and follow with the range's Re-Nutrive Intensive Age-Renewal and Eye Creme.

I inherited my love of gold jewellery from my grandmother.

Looking feminine is important to me. My personal style is fairly traditional. I was definitely influenced by my mother, who always looks elegant, and by Estee's classic style; she was always in Givenchy or Ungaro.

AERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard work, family, and, of course, all things beautiful.

You can't be a major company today without paying attention to celebrities. They are the leaders in beauty and fashion.

I'm never without my personalised Anya Hindmarch diary - I keep my schedule online, too, but my diary is always in my bag. It's crammed Post-its.

I have a lot of passion. I have a lot of pride. I think I do get that from my family. But you can be driven and be nice.

You always have to stay true to yourself.

I don't use a stylist. I know what I like, so I do it myself. I rip things out from fashion magazines. It's easy to order when the phone number is right on the page.

There are certain parts of the home that I think embellishment feels cozy and inviting. Then there are other environments, for example, the living room, where I don't have a ton of items on the table.

My mom has always been kind of my backbone. She keeps me strong. She is a mother, a friend. She is really everything to me.

I come from an environment where the men actually say, "Is it OK if I take off my jacket?" in a meeting. Everyone wears suits; it is a very dressed-up world. Even if I wear jeans, I still wear a blazer and jewelry. I think there is something nice about coming to work and dressing nicely.

I've always liked simple. Growing up, I wore corduroys and Lacoste shirts, Maraolo flats, and maybe one gold bracelet.

I like to entertain at home, to live beautifully but comfortably.

So the idea of being able to shop cross-category to buy the beach bag, the summer lip gloss, and the pillows for your pool house makes it into very focused, easy life.

People love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for their house, as well as sunglasses and [items in] other categories [in that shade] to create one consistent image.

In terms of pots and pans, I just use the basics - Im not a snob like that.

I've always been inspired by beautiful interiors.

My mother taught me that it is important to be prepared for a last-minute polish.

I love to decorate a room - from the furniture to the objects to the books.

I think talented people are priceless. And I think people that are knowledgeable and experienced - and I think there's a balance of new talent and experience, which makes, I think, Estee Lauder really special.

In terms of pots and pans, I just use the basics - I'm not a snob like that.

I love laugh lines. It means you've had a good life.

The effect of scent is really interesting. It can create a mood and change a feeling immediately. I wanted to create a modern wardrobe of fragrances ... fragrances that can be very personal to the woman who's wearing them.

I've always loved the beauty world. Ever since I was a child, I looked at magazines and wore fragrances and tried out samples and sets. I worked at Clinique in the creative department for a summer during high school. And when I graduated from university, I worked at Prescriptives. My uncle [Leonard Lauder, chairman emeritus of the Estée Lauder Companies] smartly had wanted me to go into a small brand - to figure out what part of the company I loved. I discovered I was passionate about the creative process, the product development, creating a concept around a fragrance or lipstick.

I love Pilates, I really do, and I do it three times a week because it works well for me.

I think to make your home as comfortable as possible is so important. There's something really interesting about that as a trend, that whole idea of lifestyle and being happy in your surroundings.

People always ask what I would have done if I weren't doing what I'm doing. And I say I'd [still] be in fashion or in beauty. It's such a dream come true now because I have the ability to go into home [goods] and accessories as well.

When you ask women what's the one thing they wish they had more of, they always say time.

Mom used to frame everything we made, and now I'm following her example. It makes children so proud to see their work on display instead of hidden away. I figure if I take my children's work seriously, maybe they will too. And it reinforces the idea that art is not something alien and esoteric. Anyone can make art.

Beauty is my heritage, but home decor is very much my passion,

I think it's so much fun to create a space. As the world has gotten more and more hectic - with these horrible catastrophes [happening] - people are going out less, ordering in, [having guests over]. People love to be in their homes.

I have always loved books, and as a mother, I wanted to share my passion for reading with my children.

I always loved beauty and accessories, and it's always something I was passionate about.

One summer I worked at Estée Lauder, and I really enjoyed the whole creative process.

When I was creative director [at Estée Lauder], I was always being asked about my beauty must-haves. From there I had this fun idea to create a line of what was in my makeup bag. But I also love accessories, and people associate me with home, family, and beauty. As a girl, my favorite toy was my dollhouse; if I could still play with it now, I would! I used to love a well-arranged room: the furniture, the fabric, the lighting.

When I took the job as Estée Lauder's creative director, the first thing I did was go into the archives! I love taking our heritage and making it modern.

I'm natural, but I wear makeup seven days a week.